Lead-Generating Meta Ads Campaign

I run a maintenance-and-repair service aimed squarely at individual consumers and I’m ready to turn Meta’s ad network into a steady pipeline of qualified leads. I already know my offer converts offline; what I need now is a specialist who can translate that success into Facebook and Instagram campaigns that capture contact details and booking requests.

Here’s what I’m counting on you for:
• Audience research and build-out inside Ads Manager, focused on homeowners and renters likely to need fast repair help.
• Compelling copy and scroll-stopping creatives that highlight our 24/7 availability, transparent pricing, and guaranteed workmanship.
• Full funnel setup: campaign structure, pixel events, conversion API, and custom lead form or landing-page integration.
• Ongoing optimisation for cost-per-lead—daily tweaks to targeting, placements, and budgets, plus weekly performance reports.

Acceptance criteria: campaigns must be live and tracking within five days of project start, and cost-per-lead should trend downward across the first two optimisation cycles.

If you have a track record of squeezing maximum leads from Meta for service businesses, let’s get moving.