Facebook & Instagram Lead Ads

I’m gearing up for a focused lead-generation push on META Ads and need your expertise to get it right. The entire budget will be channelled into Facebook and Instagram campaigns, so every decision—from audience segmentation to creative tweaks—must be laser-targeted at capturing qualified leads rather than general engagement.

Here’s what I need from you:

• Campaign architecture: build out the full funnel inside Ads Manager, including custom audiences, look-alikes, and conversion tracking.
• Creative development: design thumb-stopping ad visuals and write concise, benefit-driven copy that compels visitors to submit their details.
• Testing & optimisation: run structured A/B tests on headlines, images, placements, and bidding strategies, then refine based on data.
• Reporting: deliver weekly dashboards that surface CPL, CTR, and ROAS so we can make fast, informed pivots.

You’ll have access to our existing pixel, product imagery, and landing page assets. Any fresh copy you draft should align with our current voice, but feel free to recommend hook angles or lead-magnet ideas if you spot conversion gaps.

Success is simple to measure: steadily decreasing cost per lead while maintaining (or beating) quality benchmarks we’ll agree on at kickoff. If you’re confident you can turn Facebook and Instagram scrolls into a predictable flow of warm leads, let’s start mapping the campaign today.