Facebook & Google Ad Campaigns

I want to establish a solid digital presence through Facebook and Google Ads, combining three pillars—paid ads, organic activity, and retargeting—into one coherent strategy that drives measurable conversions.

The work begins with research: audience profiles, keyword and interest mapping, competitor benchmarks, and budget allocation across both platforms. From there, I’ll need full-funnel campaign architecture created in Facebook Business Manager and Google Ads, complete with conversion tags, the Facebook Pixel, and GA4 events so every click and view can be tracked down to revenue.

Creatives and copy must feel on-brand while staying optimized for each channel’s best practices. On Facebook that also means an organic posting calendar to keep engagement steady between ad pushes. Google should include Search and Display (Performance Max if it fits the plan). Retargeting audiences have to cover website visitors, previous engagers, and look-alike segments, each with tailored messaging that nudges them back to purchase.

Please work in sprints, optimising weekly and sending concise reports on spend, CTR, CPA, ROAS, and next-step recommendations so I can see progress at a glance.

Deliverables
• Campaign strategy document with targeting and creative angles
• Facebook paid ads setup + organic content calendar
• Google Ads account structure for Search & Display
• Retargeting audiences and ad sets on both platforms
• Tracking and attribution fully tested
• Weekly performance report with optimisation actions

Campaigns are considered complete once they are live, tracking correctly, and meeting agreed performance benchmarks over a two-week optimisation cycle.