Direct Response Copywriter - Facebook & Instagram Ads
Budget / Salary$120,000–180,000
TypeFull-time job
LocationUnited States
Posted1 hour ago
About AI Acquisition
We help entrepreneurs build AI-powered businesses. $50M+ ARR, high-volume Meta campaigns, scaling fast. We don't make pretty content — we make ads that convert.
The Work
You'll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. This is not a content role. This is not a brand voice role. This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days.
You are not here to write clever copy that wins awards. You are here to write ads that stop the scroll, build desire, handle objections, and make people click.
This role sits alongside our Head of Media / Creative Director and our creative strategy team. They supply the angles, hooks, and strategic direction. You own turning those into finished ad copy that ships.
Your Output
Facebook and Instagram video ad scripts (hooks, body, CTA)
Static ad copy (headline, body, CTA)
UGC-style scripts for on-camera talent
Short-form ad variants and angle iterations
Landing page and funnel copy support as needed
If you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading.
How We Work
Volume + iteration > one "perfect" ad
Hooks are the job. Body copy follows. CTA closes. In that order, every time.
Direct-response cadence: brief → write → ship → test → iterate
Speed matters. We run 100+ ads per week. Slow writers block the machine.
Small senior team. Direct line to operators. Zero bureaucracy.
* A Note Before You Apply
This is a senior seat, and we screen hard on real Meta ad experience — specifically, ads you personally wrote that ran against $500K+ in tracked spend, verifiable in the Meta Ads Library. If that's not your background, this likely isn't the right fit right now.
Requirements
Must-have
5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content
Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it)
A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
Experience in info-product, coaching, online education, agency-services, or ecommerce
You write fast — multiple complete ad scripts in a single working session
Highly fluent in English — native or near-native level
You can take an angle brief and execute it without needing the concept explained three times
Strong signals
Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure
You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work
You use AI to produce faster, but your final copy has your commercial instinct on it, not GPT's
You have swipe files, inspiration sources, and a real research process
* Not right for you if
Email copywriters or content writers with no paid ad creative experience
Brand copywriters with no direct-response or performance marketing orientation
Writers who produce one polished ad per week
Anyone who cannot show, with Ads Library links and performance data, ads they personally wrote that ran in a paid account
What You'll Actually Do
Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
Produce multiple angle variations per brief for testing
Write UGC scripts for on-camera talent, formatted for easy delivery
Write static ad copy (headlines, primary text, CTAs) across formats
Iterate quickly on underperforming copy based on performance data
Collaborate with the creative strategy team so your copy executes the intended angle cleanly
Review your own output against the funnel it feeds so the copy is consistent
Benefits
Comp & Benefits
$120,000–$180,000 total comp (base + performance bonus, geography-adjusted). Top of band goes to writers who bring proven ownership of $1M+ in tracked spend.
100% remote
High-volume testing environment with real spend behind your work
Direct access to operators, offers, performance feedback, and customer data
How to Apply — Portfolio Required, No Exceptions
Before we move to a call, please share the following: Step 1 — 3 FB ads you personally wrote that actually ran For each one tell us:
The brand and offer type
What the hook was trying to do
Any performance data you have (CTR, CPA, ROAS, revenue — whatever you have access to) Links to live ads, screenshots, or a Google Doc are all fine. Email-only portfolios will not be considered. That's it for now. If your portfolio is strong, we'll move to a call with our Head of Marketing. The writing assessment comes after that conversation — not before.
Originally posted on Himalayas
We help entrepreneurs build AI-powered businesses. $50M+ ARR, high-volume Meta campaigns, scaling fast. We don't make pretty content — we make ads that convert.
The Work
You'll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. This is not a content role. This is not a brand voice role. This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days.
You are not here to write clever copy that wins awards. You are here to write ads that stop the scroll, build desire, handle objections, and make people click.
This role sits alongside our Head of Media / Creative Director and our creative strategy team. They supply the angles, hooks, and strategic direction. You own turning those into finished ad copy that ships.
Your Output
Facebook and Instagram video ad scripts (hooks, body, CTA)
Static ad copy (headline, body, CTA)
UGC-style scripts for on-camera talent
Short-form ad variants and angle iterations
Landing page and funnel copy support as needed
If you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading.
How We Work
Volume + iteration > one "perfect" ad
Hooks are the job. Body copy follows. CTA closes. In that order, every time.
Direct-response cadence: brief → write → ship → test → iterate
Speed matters. We run 100+ ads per week. Slow writers block the machine.
Small senior team. Direct line to operators. Zero bureaucracy.
* A Note Before You Apply
This is a senior seat, and we screen hard on real Meta ad experience — specifically, ads you personally wrote that ran against $500K+ in tracked spend, verifiable in the Meta Ads Library. If that's not your background, this likely isn't the right fit right now.
Requirements
Must-have
5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content
Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it)
A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
Experience in info-product, coaching, online education, agency-services, or ecommerce
You write fast — multiple complete ad scripts in a single working session
Highly fluent in English — native or near-native level
You can take an angle brief and execute it without needing the concept explained three times
Strong signals
Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure
You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work
You use AI to produce faster, but your final copy has your commercial instinct on it, not GPT's
You have swipe files, inspiration sources, and a real research process
* Not right for you if
Email copywriters or content writers with no paid ad creative experience
Brand copywriters with no direct-response or performance marketing orientation
Writers who produce one polished ad per week
Anyone who cannot show, with Ads Library links and performance data, ads they personally wrote that ran in a paid account
What You'll Actually Do
Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
Produce multiple angle variations per brief for testing
Write UGC scripts for on-camera talent, formatted for easy delivery
Write static ad copy (headlines, primary text, CTAs) across formats
Iterate quickly on underperforming copy based on performance data
Collaborate with the creative strategy team so your copy executes the intended angle cleanly
Review your own output against the funnel it feeds so the copy is consistent
Benefits
Comp & Benefits
$120,000–$180,000 total comp (base + performance bonus, geography-adjusted). Top of band goes to writers who bring proven ownership of $1M+ in tracked spend.
100% remote
High-volume testing environment with real spend behind your work
Direct access to operators, offers, performance feedback, and customer data
How to Apply — Portfolio Required, No Exceptions
Before we move to a call, please share the following: Step 1 — 3 FB ads you personally wrote that actually ran For each one tell us:
The brand and offer type
What the hook was trying to do
Any performance data you have (CTR, CPA, ROAS, revenue — whatever you have access to) Links to live ads, screenshots, or a Google Doc are all fine. Email-only portfolios will not be considered. That's it for now. If your portfolio is strong, we'll move to a call with our Head of Marketing. The writing assessment comes after that conversation — not before.
Originally posted on Himalayas
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