Facebook Campaign for Resort Event

Our beachfront resort is hosting an international partners-only event later this year, and I want Facebook to serve as the primary digital stage in the lead-up. The objective is two-fold: build broad awareness among travel trade decision-makers worldwide and keep the conversation flowing with potential attendees so they feel connected long before they arrive.

Here’s what I’m after: a clear, data-driven Facebook marketing strategy that blends page content, paid promotion and community engagement. I’ll supply the core brand assets, event schedule and any imagery you need; you’ll shape them into scroll-stopping posts and targeted ad sets that resonate with both English-speaking and non-native English audiences (we can localise copy together as needed).

Key deliverables
• 8-week content calendar outlining post themes, creative formats and call-to-action objectives
• Copy, creative direction and recommended placements for sponsored posts / Ads Manager campaigns
• Audience build-out and targeting rationale (custom, look-alike and retargeting segments)
• Community management guidelines so responses stay on-brand and timely
• Weekly performance report covering reach, engagement and sentiment, plus a final wrap-up with optimisation insights

Acceptance criteria
• Content and ads approved at least 72 hrs before scheduled publish dates
• Engagement rate improves by minimum 20 % over current baseline within the campaign window
• All metrics tracked inside Meta Business Suite and shared via editable dashboard link

If you’ve launched similar resort or hospitality campaigns and can demonstrate measurable lifts in awareness and interaction, let’s make this event unmissable on Facebook.