Facebook Ads - Pet Supplement Sales

I’m ready to scale the sales of my pet-supplement line and need a focused Meta campaign built specifically for Facebook. The entire effort revolves around converting pet owners into paying customers, so every element—from audience segmentation to creative—has to speak directly to their daily concerns about pet health.

Here’s what the engagement should cover:
• A clear Facebook ads strategy that maps the customer journey from first impression to purchase
• Scroll-stopping copy and visuals tailored to dog and cat owners (I have raw product photos; feel free to suggest additional creative if it will lift results)
• Precise audience targeting and look-alike builds based on purchase behavior and interests
• Ongoing A/B testing, budget pacing, and bid adjustments until we hit an agreed-upon ROAS benchmark
• Weekly performance reports with actionable next steps

While Facebook is the immediate focus, I’m open to expanding into Instagram or Messenger once we’re profitably scaling. All tracking must be set up correctly in Events Manager, and final ads should be delivered ready to launch inside my Business Manager.