Facebook Ads Campaign for Digital Sales

I need a results-driven Facebook Ads specialist to set up and optimise campaigns that directly boost sales of my digital products. The offer appeals to both businesses and individual consumers, so ad sets must be segmented to address each audience’s pain points, value propositions, and buying triggers.

Here’s what I’m looking for:
• Audience research and clear B2B/B2C segmentation
• Compelling ad copy, visuals, and carousel/video creatives
• Full campaign build-out in Ads Manager, including pixel or Conversions API tracking
• A/B testing of headlines, creatives, and call-to-action variations
• Ongoing optimisation—budget reallocation, bid strategy tweaks, look-alike audiences, and retargeting
• Weekly performance reports highlighting ROAS, CPA, and next-step recommendations

I’ll provide brand guidelines, product details, and any existing assets. Please outline your approach, relevant experience with digital product sales, and examples of past campaigns that achieved strong conversion metrics.