ExpoRentalz Social Media Strategy Lead
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
Social Media Content Creator & Manager for ExpoRentalz
Remote Freelance / Contract | Potential Long-Term / Full-Time
ABOUT : ExpoRentalz is a new, premium, design-focused furniture rental business specializing in exhibition and event furniture rental.
Our target customers include:
• Exhibition stand builders
• Exhibitors & brands
• Event agencies
• Corporate events & conferences
• Brand activations & product launches
• Networking/VIP lounges
• Temporary event environments
Our tagline: Customize Rent Exhibit
We want to build ExpoRentalz as a modern, premium, design-led B2B brand — not a generic furniture rental company.
THE ROLE
We are looking for a Social Media Content Creator & Manager who can take ownership of our social-media content and management.
This is NOT simply a Canva poster-making or posting job.
We want someone who can:
Think → Plan → Create → Edit → Publish → Engage → Analyse → Improve
You should be able to understand the business, develop creative ideas, create professional visual/video content, manage publishing and improve the strategy based on results.
Initially this will be a remote freelance/contract role, with potential for a long-term contract or full-time position based on performance.
PLATFORMS
You will work across:
**Instagram** – Posts, Carousels, Reels, Stories
**LinkedIn** – B2B content, thought leadership, industry/product content
**Facebook** – Brand, product and selected video content
**YouTube** – Shorts and selected longer videos
**WhatsApp** – Status, product/promotional content
**Google Business Profile** – Updates, products, services and announcements
Content should be intelligently adapted for each platform rather than simply copied everywhere.
KEY RESPONSIBILITIES
1. Content Strategy
Develop monthly content ideas and strategy covering:
• Brand building
• Product awareness
• Exhibition/event education
• Industry insights
• Engagement
• Lead generation
You should proactively suggest ideas rather than wait for instructions.
2. Content Calendar
Create a monthly calendar covering topic, platform, format, objective, caption/message, visual/video direction and CTA.
3. Content Creation
Create professional:
• Static posts
• Carousels
• Reels
• YouTube Shorts
• Stories
• Product showcases
• Educational content
• Promotional content
• Behind-the-scenes content
• Brand videos
4. Video Editing
Strong short-form video skills are important. You should be comfortable with tools such as CapCut, Premiere Pro, After Effects or similar.
5. Design
Strong understanding of typography, composition, branding, layout, photography and visual hierarchy.
Tools may include Canva, Photoshop, Illustrator, Figma, Premiere Pro, After Effects, CapCut etc.
6. AI Content
Experience using AI tools for content ideation, copywriting, research, image generation/enhancement, video creation, storyboarding and content repurposing is highly desirable.
AI should improve creativity and efficiency — not produce generic-looking content.
7. Community Management
Basic management of comments, DMs, engagement and identification/escalation of potential business leads.
8. Analytics
Track relevant metrics such as reach, engagement, followers, views, watch time, saves, shares, clicks and enquiries.
We want to understand:
What worked → Why it worked → What should we do next?
A simple monthly performance report/recommendation is expected.
# CONTENT DIRECTION
ExpoRentalz content should strongly communicate:
**EXHIBITIONS + EVENTS + FURNITURE + DESIGN + CUSTOMISATION + PROFESSIONALISM**
We want customers to associate ExpoRentalz with:
• Exhibition furniture
• Event furniture
• Premium rental furniture
• Customisable furniture
• Exhibition stands
• Corporate events
• Event agencies
• Stand builders
• Professional execution
We do NOT want the brand to look like a generic home-furniture rental business.
INITIAL CONTENT MATERIAL
We have already developed a detailed September 2026 Social Media Execution Playbook containing content concepts, artwork messages, visual directions, storyboards, captions and execution guidelines.
The selected freelancer will receive this material and be expected to turn the strategy into finished, high-quality content.
Going forward, the freelancer should also develop new ideas and continuously improve the strategy.
EXPECTED MONTHLY OUTPUT
We are open to your recommendation regarding the exact content mix.
The initial requirement is a consistent presence across all relevant platforms, including:
• Instagram posts/carousels + Reels + Stories
• LinkedIn posts
• Facebook content
• YouTube Shorts
• WhatsApp Status content
• Google Business updates
Quality and strategic value are more important than simply producing a large number of posts. Please propose your recommended monthly package and clearly state the deliverables.
IDEAL CANDIDATE
Preferred:
• 2+ years social-media/content experience
• Strong portfolio
• Excellent visual/design sense
• Strong English communication & copywriting
• Strong Instagram knowledge
• Good LinkedIn/B2B understanding
• Strong short-form video skills
• Understanding of social-media trends
• AI content experience
• Ability to work independently
• Good organisation and deadline management
Industry experience is a bonus in exhibitions, events, furniture, architecture, interior design, hospitality, B2B or experiential marketing.
PLEASE DO NOT APPLY IF...
Your approach is primarily:
• Generic Canva templates
• Repetitive quote posts
• Copy-pasting identical content across platforms
• Uncreative stock-image posts
• Only uploading content created by others
• Treating social media as a simple posting job
We are looking for someone who can take ownership of the content function.
WHAT WE PROVIDE :
• Brand identity & logo
• Brand guidelines
• Product/furniture information
• Business positioning
• Initial content strategy
• September launch playbook
• Relevant brand/product assets
• Direct communication with the business team
You will be expected to contribute your own creative ideas as well.
BUDGET & PROPOSAL : Budget: Open / To Be Discussed
We are open to different monthly packages based on experience, quality, deliverables and scope.
Please clearly provide:
1. Monthly fee
2. Number of static/carousel posts
3. Number of Reels/Shorts
4. Stories
5. Platforms covered
6. Caption/copywriting included?
7. Publishing/scheduling included?
8. Community management included?
9. Analytics/reporting included?
10. Content strategy included?
Please don't submit only a price. We want to understand exactly what value and deliverables are included.
Please answer these in your proposal:
1. Portfolio: Share 3–5 examples of your best social-media work, especially Reels/Shorts, Instagram and LinkedIn/B2B content. What was your role?
2. ExpoRentalz Strategy: ExpoRentalz provides furniture primarily for exhibitions, conferences, corporate events and brand activations. What are the first 3 types of content you would create for us and why?
3. Monthly Package: What monthly package would you recommend for ExpoRentalz? Give your deliverables and monthly fee.
4. Creative Thinking: If we give you one photograph of an exhibition chair, how would you turn it into 3–5 different pieces of content without making them repetitive?
5. Instagram vs LinkedIn: Give one Instagram content idea and one LinkedIn content idea for the same ExpoRentalz product.
6. Tools & AI: Which design, video and AI tools do you use? Mention your experience with Canva, Photoshop, Premiere/CapCut, Figma, ChatGPT and AI image/video tools.
7. 90-Day Plan: In 5–10 lines, explain how you would build ExpoRentalz's social-media presence during your first 90 days and how you would measure success.
HOW WE WILL SELECT
We will prioritize:
Creative Quality
Video Skills
B2B Social-Media Understanding
Understanding of ExpoRentalz
Originality & Creative Thinking
Communication
AI/Modern Tools
Value for Money
Portfolio quality and creative thinking matter more than simply offering the lowest price.
ENGAGEMENT
Initial engagement: Remote Freelance / Contract
Based on performance, creativity, reliability and results, this can develop into:
• Long-term monthly contract
• Increased responsibility
• Larger scope
• Higher compensation
• Potential full-time position
ExpoRentalz is at the beginning of its digital journey. You will have the opportunity to help build the brand's social-media identity from the ground up.
If you are creative, proactive, commercially aware and excited about building a premium B2B brand, we want to hear from you.
Apply with your portfolio, proposed monthly package and 90-day approach.
ExpoRentalz
Customize Rent Exhibit
Remote Freelance / Contract | Potential Long-Term / Full-Time
ABOUT : ExpoRentalz is a new, premium, design-focused furniture rental business specializing in exhibition and event furniture rental.
Our target customers include:
• Exhibition stand builders
• Exhibitors & brands
• Event agencies
• Corporate events & conferences
• Brand activations & product launches
• Networking/VIP lounges
• Temporary event environments
Our tagline: Customize Rent Exhibit
We want to build ExpoRentalz as a modern, premium, design-led B2B brand — not a generic furniture rental company.
THE ROLE
We are looking for a Social Media Content Creator & Manager who can take ownership of our social-media content and management.
This is NOT simply a Canva poster-making or posting job.
We want someone who can:
Think → Plan → Create → Edit → Publish → Engage → Analyse → Improve
You should be able to understand the business, develop creative ideas, create professional visual/video content, manage publishing and improve the strategy based on results.
Initially this will be a remote freelance/contract role, with potential for a long-term contract or full-time position based on performance.
PLATFORMS
You will work across:
**Instagram** – Posts, Carousels, Reels, Stories
**LinkedIn** – B2B content, thought leadership, industry/product content
**Facebook** – Brand, product and selected video content
**YouTube** – Shorts and selected longer videos
**WhatsApp** – Status, product/promotional content
**Google Business Profile** – Updates, products, services and announcements
Content should be intelligently adapted for each platform rather than simply copied everywhere.
KEY RESPONSIBILITIES
1. Content Strategy
Develop monthly content ideas and strategy covering:
• Brand building
• Product awareness
• Exhibition/event education
• Industry insights
• Engagement
• Lead generation
You should proactively suggest ideas rather than wait for instructions.
2. Content Calendar
Create a monthly calendar covering topic, platform, format, objective, caption/message, visual/video direction and CTA.
3. Content Creation
Create professional:
• Static posts
• Carousels
• Reels
• YouTube Shorts
• Stories
• Product showcases
• Educational content
• Promotional content
• Behind-the-scenes content
• Brand videos
4. Video Editing
Strong short-form video skills are important. You should be comfortable with tools such as CapCut, Premiere Pro, After Effects or similar.
5. Design
Strong understanding of typography, composition, branding, layout, photography and visual hierarchy.
Tools may include Canva, Photoshop, Illustrator, Figma, Premiere Pro, After Effects, CapCut etc.
6. AI Content
Experience using AI tools for content ideation, copywriting, research, image generation/enhancement, video creation, storyboarding and content repurposing is highly desirable.
AI should improve creativity and efficiency — not produce generic-looking content.
7. Community Management
Basic management of comments, DMs, engagement and identification/escalation of potential business leads.
8. Analytics
Track relevant metrics such as reach, engagement, followers, views, watch time, saves, shares, clicks and enquiries.
We want to understand:
What worked → Why it worked → What should we do next?
A simple monthly performance report/recommendation is expected.
# CONTENT DIRECTION
ExpoRentalz content should strongly communicate:
**EXHIBITIONS + EVENTS + FURNITURE + DESIGN + CUSTOMISATION + PROFESSIONALISM**
We want customers to associate ExpoRentalz with:
• Exhibition furniture
• Event furniture
• Premium rental furniture
• Customisable furniture
• Exhibition stands
• Corporate events
• Event agencies
• Stand builders
• Professional execution
We do NOT want the brand to look like a generic home-furniture rental business.
INITIAL CONTENT MATERIAL
We have already developed a detailed September 2026 Social Media Execution Playbook containing content concepts, artwork messages, visual directions, storyboards, captions and execution guidelines.
The selected freelancer will receive this material and be expected to turn the strategy into finished, high-quality content.
Going forward, the freelancer should also develop new ideas and continuously improve the strategy.
EXPECTED MONTHLY OUTPUT
We are open to your recommendation regarding the exact content mix.
The initial requirement is a consistent presence across all relevant platforms, including:
• Instagram posts/carousels + Reels + Stories
• LinkedIn posts
• Facebook content
• YouTube Shorts
• WhatsApp Status content
• Google Business updates
Quality and strategic value are more important than simply producing a large number of posts. Please propose your recommended monthly package and clearly state the deliverables.
IDEAL CANDIDATE
Preferred:
• 2+ years social-media/content experience
• Strong portfolio
• Excellent visual/design sense
• Strong English communication & copywriting
• Strong Instagram knowledge
• Good LinkedIn/B2B understanding
• Strong short-form video skills
• Understanding of social-media trends
• AI content experience
• Ability to work independently
• Good organisation and deadline management
Industry experience is a bonus in exhibitions, events, furniture, architecture, interior design, hospitality, B2B or experiential marketing.
PLEASE DO NOT APPLY IF...
Your approach is primarily:
• Generic Canva templates
• Repetitive quote posts
• Copy-pasting identical content across platforms
• Uncreative stock-image posts
• Only uploading content created by others
• Treating social media as a simple posting job
We are looking for someone who can take ownership of the content function.
WHAT WE PROVIDE :
• Brand identity & logo
• Brand guidelines
• Product/furniture information
• Business positioning
• Initial content strategy
• September launch playbook
• Relevant brand/product assets
• Direct communication with the business team
You will be expected to contribute your own creative ideas as well.
BUDGET & PROPOSAL : Budget: Open / To Be Discussed
We are open to different monthly packages based on experience, quality, deliverables and scope.
Please clearly provide:
1. Monthly fee
2. Number of static/carousel posts
3. Number of Reels/Shorts
4. Stories
5. Platforms covered
6. Caption/copywriting included?
7. Publishing/scheduling included?
8. Community management included?
9. Analytics/reporting included?
10. Content strategy included?
Please don't submit only a price. We want to understand exactly what value and deliverables are included.
Please answer these in your proposal:
1. Portfolio: Share 3–5 examples of your best social-media work, especially Reels/Shorts, Instagram and LinkedIn/B2B content. What was your role?
2. ExpoRentalz Strategy: ExpoRentalz provides furniture primarily for exhibitions, conferences, corporate events and brand activations. What are the first 3 types of content you would create for us and why?
3. Monthly Package: What monthly package would you recommend for ExpoRentalz? Give your deliverables and monthly fee.
4. Creative Thinking: If we give you one photograph of an exhibition chair, how would you turn it into 3–5 different pieces of content without making them repetitive?
5. Instagram vs LinkedIn: Give one Instagram content idea and one LinkedIn content idea for the same ExpoRentalz product.
6. Tools & AI: Which design, video and AI tools do you use? Mention your experience with Canva, Photoshop, Premiere/CapCut, Figma, ChatGPT and AI image/video tools.
7. 90-Day Plan: In 5–10 lines, explain how you would build ExpoRentalz's social-media presence during your first 90 days and how you would measure success.
HOW WE WILL SELECT
We will prioritize:
Creative Quality
Video Skills
B2B Social-Media Understanding
Understanding of ExpoRentalz
Originality & Creative Thinking
Communication
AI/Modern Tools
Value for Money
Portfolio quality and creative thinking matter more than simply offering the lowest price.
ENGAGEMENT
Initial engagement: Remote Freelance / Contract
Based on performance, creativity, reliability and results, this can develop into:
• Long-term monthly contract
• Increased responsibility
• Larger scope
• Higher compensation
• Potential full-time position
ExpoRentalz is at the beginning of its digital journey. You will have the opportunity to help build the brand's social-media identity from the ground up.
If you are creative, proactive, commercially aware and excited about building a premium B2B brand, we want to hear from you.
Apply with your portfolio, proposed monthly package and 90-day approach.
ExpoRentalz
Customize Rent Exhibit
Apply on Freelancer →
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