European B2B Email Marketing Specialist (based in Portugal)
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Company : Companeo — Infopro Digital Group
Sector : B2B lead generation across 8 European markets
Contract : Freelance — minimum 5 months, extension based on results
Location : Remote-first (up to 100%) · optional hybrid from Lisbon (PORTUGAL)
Languages : English required · French a strong plus · Spanish / Italian / Portuguese a bonus
Start : As soon as possible
Workload : Volume of hours agreed together
About Companeo
Companeo is one of Europe's leading B2B marketplaces, connecting companies with the right service providers. As part of the Infopro Digital Group, we generate and qualify thousands of B2B leads every month — through email, our marketplace and a growing set of data-driven channels. We operate across 8 markets, with France as our home base, and we manage serious volumes of qualified contacts on behalf of our advertiser clients.
The mission
We're rebuilding our email marketing engine from the ground up — and we want an experienced freelancer to own it. Your job: audit what we do today, then design and ship concrete, measurable improvements across deliverability, conversion and multi-market lead generation.
This is not a junior brief. You already know this craft. You spot the leaks, you know which levers move the numbers, and you're comfortable making the call and defending it.
What you'll own
*Campaigns & execution
• Design, build and ship transactional and promotional emails, hand in hand with our design team
• Run periodic newsletters end to end: scheduling, segmentation, A/B testing
• Deliver lead-generation email campaigns on behalf of our advertiser clients, across markets
*Deliverability & sender reputation
• Monitor and improve domain and IP reputation across our sending infrastructure
• Own authentication (SPF, DKIM, DMARC), suppression lists, bounce handling and complaint resolution
• Keep us landing in the inbox — not the Promotions or Spam tab
*AI & automation
• Bring AI into the workflow: copy and subject-line generation, multilingual adaptation, segmentation and send-time optimisation — without losing our voice
• Help us rethink personalisation and lead qualification at scale
• Turn campaign data into a repeatable, partly automated optimisation loop
*Optimisation & advisory
• Analyse performance — CTR, conversions, replies, unsubscribes — and act on it
• Recommend landing-page (UX / CRO) improvements tied to each campaign
• Evaluate our current tools and tell us honestly what to keep, change or drop
Your profile
Experience matters here — not diplomas.
• 3+ years hands-on in email marketing, ideally at real volume
• A proven track record in email-driven lead generation and rate optimisation
• Confident with one or more professional email / ESP platforms
• Solid grasp of deliverability: IP/domain reputation, blacklist monitoring, authentication protocols
• Able to give practical UX / CRO input on landing pages
• Autonomous, detail-oriented, at ease in a multi-market, multilingual setup
• Fluent English required; other European languages (French, Spanish, Italian, Portuguese) a plus
Where you'll stand out
These aren't dealbreakers — but they'll push your profile straight to the top of the pile:
*AI in email marketing
• You already use generative AI in your daily workflow — and know where it helps and where it doesn't
• You understand how AI in the inbox (think Gemini-style summaries) is reshaping engagement — and why open rates are no longer a signal you can trust
*Gmail & modern inbox deliverability
• You know the 2025–2026 Google & Yahoo bulk-sender rules cold: authentication alignment, one-click unsubscribe, complaint-rate thresholds
• You've separated marketing from transactional sending, and you're at ease with subdomain / IP architecture and warm-up ramps
• You understand that non-compliant bulk senders now get rejected outright — and you build so that never happens
What we offer
• A high-impact freelance mission with genuine international scope — 8 countries, real budgets, real volume
• Remote-first: work from wherever you're most effective, with optional hybrid days in Lisbon
• Direct collaboration with Companeo's commercial and marketing teams — short lines, fast decisions
• Minimum 5-month engagement, with extension based on results
• Workload and daily rate agreed together
How to apply
Interested? Send us your profile, a few email-marketing references or cases you're proud of, and your daily rate. We move fast — strong profiles hear back quickly.
Sector : B2B lead generation across 8 European markets
Contract : Freelance — minimum 5 months, extension based on results
Location : Remote-first (up to 100%) · optional hybrid from Lisbon (PORTUGAL)
Languages : English required · French a strong plus · Spanish / Italian / Portuguese a bonus
Start : As soon as possible
Workload : Volume of hours agreed together
About Companeo
Companeo is one of Europe's leading B2B marketplaces, connecting companies with the right service providers. As part of the Infopro Digital Group, we generate and qualify thousands of B2B leads every month — through email, our marketplace and a growing set of data-driven channels. We operate across 8 markets, with France as our home base, and we manage serious volumes of qualified contacts on behalf of our advertiser clients.
The mission
We're rebuilding our email marketing engine from the ground up — and we want an experienced freelancer to own it. Your job: audit what we do today, then design and ship concrete, measurable improvements across deliverability, conversion and multi-market lead generation.
This is not a junior brief. You already know this craft. You spot the leaks, you know which levers move the numbers, and you're comfortable making the call and defending it.
What you'll own
*Campaigns & execution
• Design, build and ship transactional and promotional emails, hand in hand with our design team
• Run periodic newsletters end to end: scheduling, segmentation, A/B testing
• Deliver lead-generation email campaigns on behalf of our advertiser clients, across markets
*Deliverability & sender reputation
• Monitor and improve domain and IP reputation across our sending infrastructure
• Own authentication (SPF, DKIM, DMARC), suppression lists, bounce handling and complaint resolution
• Keep us landing in the inbox — not the Promotions or Spam tab
*AI & automation
• Bring AI into the workflow: copy and subject-line generation, multilingual adaptation, segmentation and send-time optimisation — without losing our voice
• Help us rethink personalisation and lead qualification at scale
• Turn campaign data into a repeatable, partly automated optimisation loop
*Optimisation & advisory
• Analyse performance — CTR, conversions, replies, unsubscribes — and act on it
• Recommend landing-page (UX / CRO) improvements tied to each campaign
• Evaluate our current tools and tell us honestly what to keep, change or drop
Your profile
Experience matters here — not diplomas.
• 3+ years hands-on in email marketing, ideally at real volume
• A proven track record in email-driven lead generation and rate optimisation
• Confident with one or more professional email / ESP platforms
• Solid grasp of deliverability: IP/domain reputation, blacklist monitoring, authentication protocols
• Able to give practical UX / CRO input on landing pages
• Autonomous, detail-oriented, at ease in a multi-market, multilingual setup
• Fluent English required; other European languages (French, Spanish, Italian, Portuguese) a plus
Where you'll stand out
These aren't dealbreakers — but they'll push your profile straight to the top of the pile:
*AI in email marketing
• You already use generative AI in your daily workflow — and know where it helps and where it doesn't
• You understand how AI in the inbox (think Gemini-style summaries) is reshaping engagement — and why open rates are no longer a signal you can trust
*Gmail & modern inbox deliverability
• You know the 2025–2026 Google & Yahoo bulk-sender rules cold: authentication alignment, one-click unsubscribe, complaint-rate thresholds
• You've separated marketing from transactional sending, and you're at ease with subdomain / IP architecture and warm-up ramps
• You understand that non-compliant bulk senders now get rejected outright — and you build so that never happens
What we offer
• A high-impact freelance mission with genuine international scope — 8 countries, real budgets, real volume
• Remote-first: work from wherever you're most effective, with optional hybrid days in Lisbon
• Direct collaboration with Companeo's commercial and marketing teams — short lines, fast decisions
• Minimum 5-month engagement, with extension based on results
• Workload and daily rate agreed together
How to apply
Interested? Send us your profile, a few email-marketing references or cases you're proud of, and your daily rate. We move fast — strong profiles hear back quickly.
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