Ecommerce Google Ads Optimizer

My online store is ready for a new phase of growth and I want a seasoned Google Ads expert to take full ownership of the account. Sales are the metric that matters most to me, so every campaign decision should ladder up to measurable revenue gains.

What I need from you
• Build, restructure, and continuously refine Shopping, Performance Max, and any complementary Search campaigns so they work as a coherent funnel.
• Analyse the data inside Google Analytics, Google Tag Manager, and the third-party tracking stack already in place, then translate those insights into concrete actions: smarter bidding, sharper audiences, tighter exclusions, and creative testing.
• Keep a watchful eye on spend, reallocating budget toward winners and cutting waste fast—no “just raise the budget” shortcuts.
• Provide clear, regular reporting that ties ad spend to conversions, average order value, and overall ROI so I can see exactly where profit is coming from.

Acceptance criteria
1. Conversion tracking remains accurate across all platforms at every stage of optimisation.
2. ROAS improves month-over-month while maintaining or lowering cost per acquisition.
3. Recommendations and changes are backed by data pulled from the analytics suite mentioned above and explained in plain language.

If you have a proven track record scaling ecommerce accounts in a results-driven, data-first way, I’m excited to hear how you’ll approach this challenge and the timelines you’d set for the first performance lift.