E-commerce Website Overhaul and Custom Designer Integration

My Tribe Store — Website Revamp + Custom Merchandise Designer

ABOUT

My Tribe Store is an Indian customized merchandise & gifting brand focused on emotion, fandom and memories. Products include T-shirts, oversized T-shirts, hoodies, jerseys, mugs, frames, caps, keychains, sippers, flags, personalized gifts and curated combos.

Website: https://www.mytribestore.in/
Current platform: Wix

PROJECT

Looking for an experienced Wix/Wix Studio developer + UI/UX designer to completely revamp our website into a premium, modern, conversion-focused D2C brand.

This is NOT just a cosmetic redesign. The freelancer should rethink the UX, navigation, product discovery, product pages, mobile experience, ecommerce journey and customization experience.

Minimal involvement from my side is required. I want someone who can take ownership, make design/UX decisions, develop, test and launch the website, with my input mainly at agreed milestones.

GOAL

The website should clearly offer two journeys:

SHOP — Discover and buy ready-made merchandise.
CREATE — Design your own merchandise, see a realistic preview and order it.

Brand philosophy: “We don't sell products. We sell moments.”

WEBSITE REDESIGN

Audit the existing website and create a completely new premium experience.

Homepage should include:

- Strong hero + “Shop” and “Create Your Own” CTAs
- Categories / Best Sellers
- Shop by fandom/theme
- Personalized gifts
- Football / Music / Pop Culture
- Customer creations/UGC
- Reviews & social proof
- How it works
- Instagram/social content

Simplify the current navigation and remove overlapping categories. Suggested structure: Shop | Shop by Tribe | Personalized | Collections.

Product pages

Professional product pages with high-quality images, multiple views, price/offers, colours, sizes, size guide, fabric, print details, delivery, shipping/returns, reviews, customer photos, related products and strong Add to Cart/Buy Now.

CUSTOM MERCHANDISE DESIGNER — CRITICAL

Build an integrated CREATE YOUR OWN design studio.

Customer flow:

1. Select Product: T-shirt, Oversized T-shirt, Hoodie, Sweatshirt, Polo, Kids etc.

2. Select Colour: Product preview updates automatically.

3. Select Print Area: Front, Back, Front+Back, Chest, Sleeve etc.

4. Design:

- Upload JPG/PNG/SVG where supported
- Add text
- Font selection
- Text size/colour
- Move, resize, rotate
- Delete/duplicate
- Undo/redo
- Layers/alignment
- Zoom
- Resolution warning for low-quality artwork

Keep it simple — not Photoshop. Target: customer creates a design in 2–3 minutes.

LIVE MOCKUP

As the customer designs, show the artwork realistically on the selected merchandise.

Customer should be able to switch FRONT / BACK and design both independently.

Changing colour, artwork, text, position or print area should update the preview.

PRODUCTION WORKFLOW

After order placement, our team must automatically receive:

Customer: Name, phone, email, address, order ID
Product: SKU, product, colour, size, quantity, print area
Design: Uploaded artwork, text, font, position, scale, rotation, dimensions, front/back artwork

Generate a high-resolution production-ready PNG with transparent background, wherever applicable, plus the customer mockup/original artwork.

The goal is that our team can download the design and print it without manually recreating the customer's artwork.

ADMIN

Admin should be able to configure products, colours, images, printable areas/dimensions, SKUs, fonts, pricing and design rules. Adding new products later should be easy.

TECHNICAL

Website is on Wix. Open to Wix Studio, Velo, CMS, Wix Stores, custom JavaScript, embedded apps, external APIs or hybrid architecture.

Do NOT force the customizer into Wix if technically limiting. Freelancer should recommend the best scalable and maintainable architecture.

Any third-party service must clearly disclose costs, API charges, limitations and lock-in.

ECOMMERCE & MOBILE

Customer journey:

Create → Preview → Size/Quantity → Cart → Checkout → Payment → Confirmation

Design must remain attached to the order.

Mobile-first is mandatory. Customizer must work properly on Android/iPhone as well as desktop.

SEO & PERFORMANCE

Protect existing SEO during migration. Handle URLs/redirects, metadata, headings, alt text, sitemap, canonicals and structured data where possible.

Optimize images, scripts, loading speed and mobile performance.

DELIVERABLES

- UX/conversion audit
- New sitemap/navigation
- Complete UI/UX redesign
- Wix/Wix Studio development
- Ecommerce setup
- Custom merchandise designer
- Live mockups
- Production file generation
- Mobile optimization
- SEO migration
- Analytics/Meta tracking
- Testing & launch
- Admin documentation
- Full project/code/asset handover

WHO SHOULD APPLY

Only apply if you have proven experience in Wix/Wix Studio, Velo, ecommerce, UI/UX, product configurators, merchandise mockups, image upload/design tools and APIs.

Experience with Printful-style customizers is highly preferred.

APPLICATION

Start your proposal with:

“I reviewed My Tribe Store and my recommended approach is…”

Include:

1. 3–5 relevant websites you built
2. At least 1 customization/design tool you built
3. Recommended customizer architecture + WHY
4. How production files will be generated
5. Timeline
6. Fixed project price
7. Separate costs for website, customizer, third-party APIs and Wix

I want a freelancer who can take ownership with minimal supervision.

Reference sites for UX/functionality: Printful, Qikink, WYO, VasanWears, PrintEngine. These are inspiration only — the final website must have an original My Tribe Store identity.

Quality, scalability and execution matter more than the lowest price.