E-Commerce Leads via Google Ads

The objective is straightforward: drive qualified leads to my e-commerce store through highly focused Google Ads campaigns. I already know which products convert best, so the work will centre on just a handful of flagship SKUs rather than the full catalogue.

I need the campaigns structured for maximum relevance—tight keyword groupings, compelling ad copy, and conversion-optimised landing pages—so every click pushes the prospect toward a signup or purchase enquiry. Smart Bidding, negative keyword pruning, and audience remarketing should all be part of the strategy to keep cost-per-lead efficient. Tag installation and event tracking must feed clean data back into Google Ads and Google Analytics so we can refine performance weekly.

Deliverables
• Campaign build: Search (and, if viable, Shopping/Performance Max) around the selected products
• Ad copy and extensions that highlight key value props and current promo hooks
• Conversion tracking setup and verification (Google Tags, GA4, enhanced conversions)
• Weekly optimisation reports with CPL, ROAS, and next-step recommendations

Acceptance criteria: campaigns live and approved by Google, tracking fires correctly on test conversions, and first optimisation report delivered after seven days of spend.