Drive Traffic via Social Media

I want to grow my site’s visitor numbers through a focused social media marketing campaign combined with broader website & app promotion tactics. The core objective is traffic—increasing both the volume and the quality of sessions that actually engage.

Here’s what I need from you:
• A clear strategy that identifies the most effective platforms (Facebook, Instagram, Twitter or any others you think suit the audience).
• A 30-day content calendar with post themes, ad formats, and spending split.
• Creative assets ready for launch—copy, visuals, and any short-form video ideas.
• Tracking and optimisation plan using tools such as Meta Ads Manager, Google Analytics, and any preferred social analytics suites.
• Weekly reports that show traffic lifts, key metrics, and recommended tweaks.

While the spotlight is firmly on social media, I’m open to quick-win suggestions in areas like SEO or email if they can support the main traffic goal without diluting focus.

If you have case studies where you significantly boosted site visits through similar methods, attach them so I can see your approach in action.