Drive Home-Service Sales With Ads

I’m launching a results-driven advertising push for residential cable and internet packages across Google Ads, Meta Ads and Safari. The sole metric that matters is new sales from homeowners, so every step—from campaign architecture to creative testing—must be built for conversion, not clicks.

Here’s what the assignment covers:

• Account set-up or deep audit on all three platforms, including pixel placement, conversion APIs and audience segmentation.
• Keyword and creative strategy that spotlights speed, reliability and bundle savings.
• Ongoing split tests of copy, imagery and placements, scaling only the winners.
• Weekly reporting that ties spend to cost-per-sale and return on ad spend.

Deliverables
1. Complete campaign frameworks for Google, Meta and Safari.
2. Three fresh creative variations per platform (static or short-form video where relevant).
3. Tracking implementation notes plus a live dashboard (GA4, Looker Studio or similar).
4. A two-month optimisation roadmap with clear KPIs.

I’ll provide brand guidelines, homeowner personas and historical data once we get started. Share case studies that prove you can lower CPA and lift ROAS in a similar vertical, along with an estimated timeline to hit stable performance.