Digital Media Sales and Marketing Management

I have a catalogue of downloadable media—videos, audio releases, and related assets—that now needs structured oversight from first impression to final sale. The scope centres on two pillars: driving sales & distribution and planning all marketing and promotional activities around each release. Traditional inventory tracking is irrelevant here because the goods are purely digital; the focus is on visibility, conversion, and smooth delivery to the end user.

Here is how the engagement breaks down:

• Sales & distribution
– Set up or optimise direct-to-consumer channels (Shopify, Gumroad, WooCommerce, etc.)
– Integrate platforms such as Amazon, iTunes, Spotify, or similar where appropriate
– Automate fulfilment so buyers receive their files instantly and securely
– Implement reporting dashboards to track revenue, refunds, geo-data, and repeat purchases

• Marketing & promotions
– Map out launch calendars, presale campaigns, and limited-time offers
– Create and schedule email, social, and paid-ad assets that fit each release
– Leverage SEO, metadata tagging, and platform-specific best practices for discoverability
– Analyse campaign results, then refine creatives and spend for the next wave

Acceptance criteria
1. At least one end-to-end launch completed with metrics showing storefront set-up, campaign assets, and sales reports.
2. A repeatable workflow documented in a short SOP so future releases can follow the same process.

If you are fluent with e-commerce plugins, digital-rights delivery, analytics tools such as Google Data Studio, and can write concise marketing copy, this project will move quickly. I’ll supply the raw media, branding assets, prior campaign data, and access to current storefronts so you can hit the ground running.