Digital Marketing Specialist for Laptop Business

We are looking for an experienced **Digital Marketing & E-commerce specialist** to help grow a refurbished laptop business and generate consistent online leads and sales.

Scope of Work:
* Manage and optimize **Google Ads campaigns** focused on lead generation and sales
* Fix Google Ads eligibility/policy issues and improve campaign performance
* Keyword research, negative keywords, ad copy and conversion tracking
* Develop an **SEO strategy** to generate organic traffic and leads
* On-page SEO, technical SEO and local SEO
* Target high-intent keywords around refurbished laptops, laptop sales and laptop services
* Improve website conversion rate and landing pages
* Integrate/setup **e-commerce functionality** for refurbished laptop products
* Product listings, categories, filters, checkout and payment integration
* Google Merchant Center / Shopping Ads setup where applicable
* GA4, Google Search Console and conversion tracking
* Provide monthly performance reports and actionable recommendations

Ideal Freelancer:
* Proven experience with **Google Ads + SEO + e-commerce**
* Experience with electronics, laptops, computers or refurbished products is a strong advantage
* Strong understanding of lead generation and conversion optimization
* Experience with Shopify, WordPress/WooCommerce or similar platforms
* Able to analyze existing campaigns and implement improvements rather than just provide reports

Goal:

The main objective is to build a reliable marketing system that generates **qualified leads through Google Ads, increases organic SEO traffic, and converts website visitors into laptop enquiries and purchases.**

Please share **2–3 relevant projects/case studies**, your experience with Google Ads and SEO, and your proposed approach for the first 30 days.