Airbnb & Booking.com Optimization

I manage properties listed on both Airbnb and Booking.com and need a comprehensive plan that lifts overall reservation numbers. I’m not after a single-fix tweak—I want an end-to-end strategy that ties together marketing, profile optimisation, guest communication, and anything else that drives bookings.

Key areas to cover
• Pricing strategy – dynamic rate recommendations that keep us competitive without eroding margins.
• Listing presentation – sharper copy, photo sequencing advice, and any data-backed tips on titles, amenities, and highlights that improve click-through.
• Search visibility – tactics for climbing each platform’s ranking algorithm, including calendar management, instant-book settings, and response-time tweaks.
• Guest experience & reviews – frameworks or templates for messaging before, during, and after stays that encourage five-star feedback and repeat visits.
• Performance tracking – define KPIs and suggest the best Airbnb/Booking.com or third-party analytics tools so I can measure progress.

Deliverables
1. A written strategy document outlining the above pillars.
2. An implementation checklist I can follow step-by-step.
3. Optional: a 30-minute call to walk through the plan and prioritise quick wins.

I’ll provide current listing links, past occupancy data, and any other information you need once we start. I’m looking for someone who has hands-on experience boosting property performance on these specific platforms and can back recommendations with proven results or clear reasoning.