Digital Marketing

# Digital Marketing Manager – Italian Restaurant

**Restaurant:** IL CIAO APPLECROSS
**Location:** Applecross, Perth WA
**Position:** Digital Marketing Manager / Social Media Manager
**Engagement:** Freelance / Ongoing

### About Us

IL CIAO APPLECROSS is a local Italian restaurant in Applecross, Perth. We are looking for a creative and results-driven **Digital Marketing Manager** to take responsibility for our online presence and help increase restaurant awareness, customer engagement, bookings, takeaway orders and overall sales.

### What We’re Looking For

We want someone who can manage our digital marketing **from strategy through to execution**.

You will be responsible for:

* Managing **Instagram, Facebook and TikTok**
* Creating engaging social media posts, Reels and short-form videos
* Developing creative content showcasing our food, restaurant, atmosphere and team
* Creating promotional graphics, flyers and digital advertisements
* Planning and maintaining a regular social media content calendar
* Developing campaigns for special events, promotions, seasonal offers and new menu items
* Managing and optimising **Meta/Facebook & Instagram advertising campaigns**
* Developing TikTok content and promotional campaigns
* Increasing local brand awareness around Applecross and surrounding Perth suburbs
* Driving more **restaurant bookings, dine-in customers, takeaway and delivery orders**
* Monitoring engagement, reach, followers and advertising performance
* Providing regular reports and recommendations to improve results
* Keeping up with current social media trends and creating content that has the potential to go viral

### Content Creation

We are looking for someone who can create **high-quality, professional and engaging content**, including:

* Food photography
* Reels
* TikTok videos
* Instagram Stories
* Promotional videos
* Menu/product highlights
* Special offers
* Restaurant atmosphere and behind-the-scenes content
* Event and seasonal promotions
* Professional flyers and promotional graphics

You should have a strong understanding of what makes restaurant content attractive and engaging on social media.

### Ideal Candidate

You will ideally have:

* Proven experience managing social media for **restaurants, hospitality, food or lifestyle businesses**
* Strong knowledge of Instagram, Facebook and TikTok
* Experience running **Meta Ads**
* Excellent video editing and graphic design skills
* Ability to create Reels/TikTok videos from restaurant footage
* Understanding of local-area digital marketing
* Creative thinking and strong attention to detail
* Good communication and reliability
* A results-focused approach rather than simply posting content

### What We Expect

We are looking for someone who can become our **long-term digital marketing partner**.

We don't just want someone to upload posts. We want someone who can look at our restaurant, understand our customers, develop marketing ideas and execute campaigns that generate **real customers and revenue**.

**Please include in your application:**

1. Examples of restaurants or hospitality businesses you have marketed
2. Your Instagram/Facebook/TikTok portfolio
3. Examples of Reels/videos you have created
4. Examples of flyers or promotional graphics
5. Examples of Meta advertising campaigns you have managed
6. Your proposed monthly fee or hourly rate
7. What you would recommend doing in the first 30 days for IL CIAO APPLECROSS

We are open to the right person managing the **full digital marketing function** on an ongoing basis.

**Please apply with your portfolio and relevant restaurant marketing experience.**