Define Facebook Initiative

I’m working on a project I currently refer to as “Hbabanaabaas,” and the one thing I know for certain is that it will revolve around Facebook. What I need first is a clear, professional roadmap that translates this loose idea into an actionable plan.

Here’s what I’m looking for from you:

• A short discovery call (or structured questionnaire) to pin down whether the end goal is page management, ad campaigns, an application, or a smart combination of these.
• A written outline that breaks the chosen direction into concrete milestones, required assets, recommended tools, and an estimated timeline.
• Practical guidance on next steps so I can move straight from planning to execution without wasting time or budget.

If you’re experienced in Facebook-centric work and can quickly turn vague concepts into a solid, step-by-step strategy, I’d love to see how you would tackle this.