Deep-Dive Facebook Ads Audit
Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted1 hour ago
I need a fresh, detailed look at my current Facebook advertising so I can push brand awareness further. Over the last few weeks I rolled out several changes in copy, creative style and audience segmentation; the results feel mixed, and I want clear, data-backed answers on what’s working and what’s holding the campaign back.
The audit must cover three areas in depth:
• Ad copy & creatives – evaluate headlines, body text, imagery/video, and overall message consistency.
• Audience targeting – check custom audiences, look-alikes, demographic splits, and placements in Ads Manager.
• Performance metrics – analyse CTR, CPM, frequency, reach, cost per result and any diagnostic flags inside Meta Business Suite.
I’ll give you access to the ad account (read-only) plus a short note on the recent tweaks I made. In return, I’m looking for a concise report that:
1. Highlights strengths and critical issues.
2. Explains why each issue matters for brand visibility.
3. Recommends specific next steps I can action immediately, ideally with estimated impact or priority level.
Feel free to bring in tools like Facebook Ads Manager’s breakdowns, Audience Insights, or external dashboards if it helps illustrate the findings, but keep the final deliverable easy to absorb—screenshots and a short slide deck are perfect.
If you’ve run awareness-driven audits before and can turn this around quickly, let’s talk.
The audit must cover three areas in depth:
• Ad copy & creatives – evaluate headlines, body text, imagery/video, and overall message consistency.
• Audience targeting – check custom audiences, look-alikes, demographic splits, and placements in Ads Manager.
• Performance metrics – analyse CTR, CPM, frequency, reach, cost per result and any diagnostic flags inside Meta Business Suite.
I’ll give you access to the ad account (read-only) plus a short note on the recent tweaks I made. In return, I’m looking for a concise report that:
1. Highlights strengths and critical issues.
2. Explains why each issue matters for brand visibility.
3. Recommends specific next steps I can action immediately, ideally with estimated impact or priority level.
Feel free to bring in tools like Facebook Ads Manager’s breakdowns, Audience Insights, or external dashboards if it helps illustrate the findings, but keep the final deliverable easy to absorb—screenshots and a short slide deck are perfect.
If you’ve run awareness-driven audits before and can turn this around quickly, let’s talk.
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