D2C FMCG Sales Boost Campaign

I need immediate, measurable growth in online sales for my fast-moving consumer product. The brand already has a functional D2C site; what’s missing is a high-performing acquisition engine. My priority is clear: drive more purchases through paid ads on social media and Google, then scale what works while keeping cost-per-sale under control.

Here is how I see the engagement:

• Strategy & Research – Audit the current site analytics and past campaigns, map the customer journey, and identify winning audiences, keywords, and creatives.
• Campaign Build – Set up or restructure Meta, Instagram, and Google Ads accounts, create compelling ad creatives and copy that match FMCG buying triggers, and configure full-funnel conversion tracking (GA4, Meta Pixel, GTM).
• Launch & Optimisation – Run A/B tests on ads, landing pages, and offers. Tweak bids, budgets, and placements daily to hit ROAS targets.
• Reporting – Provide concise weekly reports showing traffic, conversion rate, CPA, and gross sales, along with next-step actions.

Success is defined by a sustained uplift in daily orders and a positive ROAS that justifies scaling the ad spend. If you have a track record of making FMCG products fly off the virtual shelves via paid media, let’s talk results and timelines.