Cross-Platform Lead Gen Campaign

I need a results-driven social media marketer who can turn Facebook, Instagram and LinkedIn into consistent lead pipelines for both my B2B and B2C offers. The core of the job is planning and producing promotional posts that spark action, educational pieces that establish authority and trust, and the occasional customer testimonial to prove real-world success—all tailored to the nuance of each platform’s audience and format.

You’ll start by auditing my current profiles and funnels, then map out a content calendar that balances brand voice, keyword themes and posting frequency. Creative assets (copy, static visuals, short-form video or reels, carousels) should arrive ready to publish, optimised with hashtags, CTAs and tracking links so we can measure conversions inside Meta Business Suite and LinkedIn Campaign Manager.

Deliverables:
• 30-day content calendar with post objectives and formats
• 12 Facebook posts, 12 Instagram posts and 8 LinkedIn posts (mix of promo, educational, testimonial)
• Simple performance dashboard template that reports reach, clicks and qualified leads

Acceptance criteria: content must be on-brand, plagiarism-free, and formatted for native scheduling; UTM tags or equivalent must let us attribute leads back to each post. If you have experience integrating lead magnets with Mailchimp, HubSpot or similar, mention it—smooth hand-off to email nurturing is a plus.

My priority is quality engagement and trackable lead capture, not vanity metrics. Let me see examples of campaigns you’ve run where social content directly generated inquiries or sign-ups.