Corporate Brand Guidelines & Collateral

via Freelancer ·

Budget / Salary₹600–1,500
TypeFreelance project
LocationRemote
Posted1 hour ago
I am launching a new corporate brand, “arkkian,” and I need a full, from-scratch set of brand guidelines together with presentation-ready marketing collateral. The single most important outcome is absolute consistency across every channel where the logo, colours, or typography appear.
Please note : Do not share AI generative work

Scope of work
Please craft a modern, clean and premium visual system that revolves around:
• Colour palette – Deep Navy Blue #153161 and Vibrant Green #22b573 used on crisp white backgrounds only
• Typography – Neris for headlines and a complementary sans-serif family for body copy to keep the look warm yet contemporary

Core deliverables
1. Brand-guidelines document (PDF + editable source) covering logo usage, colour specs, typography hierarchy, imagery style and basic layout principles
2. A master presentation template (PowerPoint or Keynote) that showcases the guidelines and can be reused for future decks
3. Print- and digital-ready artwork, plus editable files, for each collateral item:
• Business cards
• Letterhead & envelopes
• Email signature
• Uniform applications (front, back and cap/hat mock-ups)
• Annual-report cover
• Name tags & ID cards
• Invoices & receipts
• Employee-handbook and training-manual covers
• Client contract template
• Thank-you card
• Social-media header set (LinkedIn, Facebook, Twitter)
• YouTube thumbnail style guide

Acceptance criteria
• Colours match the exact hex codes above with correct CMYK/RGB breakdowns supplied
• Fonts embedded or linked with clear licensing notes
• All files supplied in both print (PDF/X-1a or EPS) and editable formats (AI, INDD, PPTX, DOCX as appropriate)
• Presentation template demonstrates the full system in action and can be edited without broken styles
• Visual language is unmistakably cohesive across every single touchpoint

If something essential for brand consistency is missing from the list, flag it and include your recommendation in the first draft. I’m ready to move quickly once I see a polished proposal and timeline.
graphic design logo design powerpoint branding corporate identity adobe illustrator print design
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