Conversion-Focused SEO & Targeted Ads

I need an SEO expert who can turn traffic into measurable conversion. My core metric is conversions, so every recommendation—from technical tweaks to content strategy—should be judged by its impact on leads and sales rather than raw visitor counts.

The website already receives steady organic traffic. Your first task will be to work with tools such as Google Search Console, Analytics 4, Tag Manager which are all connected and ready for deeper analysis.

Alongside organic work, I’m looking to run highly focused ad campaigns aimed at decision-makers within a specific industry. Experience segmenting audiences inside Google Ads, refining keyword groups, writing compelling ad copy and optimising landing pages is essential. If you prefer additional platforms like Bing Ads or LinkedIn, feel free to suggest them, but Google remains the first priority.

To keep things transparent I’d like weekly check-ins covering:
• ranking shifts for our target terms
• movement in conversion rate and cost-per-acquisition
• experiments launched, results and next steps

Please outline similar conversion-driven SEO projects you’ve handled, any industry niches you specialise in, and the tool stack you rely on for reporting and A/B testing. I’m ready to move quickly once I see a solid, data-backed roadmap.