Skincare Description Copywriting

A new line of skincare products is ready for launch and the final step is crafting clear, professional-yet-engaging copy for each item on the site. I will supply product briefs, existing marketing claims, and any scientific data we have; you will transform that material into concise descriptions that educate shoppers and build trust.

Tone & voice
Keep every piece professional and informative—think straightforward expertise rather than flowery advertising. Jargon is welcome only when it adds clarity; otherwise favor plain English that a skincare-savvy consumer will understand at a glance.

Key content required in every description
• Complete ingredients list presented exactly as provided (INCI names where available).
Beyond that mandatory element, you’re free to weave in benefits, texture cues, fragrance notes or usage tips as long as the copy remains succinct (roughly 120–150 words per product).

Deliverables
1. Polished, web-ready description for each SKU delivered in a shared Google Doc.
2. A second version optimized for meta description (≤155 characters).
3. Proofread, fact-checked ingredients list included verbatim.

Acceptance criteria
• Consistent tone across all products
• Zero spelling or INCI errors
• Readability score of Grade 8 or lower (Hemingway or similar tool)

If you’re comfortable with skincare terminology and can turn technical information into persuasive prose without hype, the briefs will be in your inbox as soon as we agree on milestones and timing.