Consumer Lead Generation Campaign
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted2 hours ago
MEERAMAYA – Lead Generation & Digital Marketing Project Brief
MEERAMAYA is an invite-only luxury jewellery brand specializing in bespoke bridal jewellery, natural diamonds, Polki, Kundan, and handcrafted fine jewellery.
Our objective is to build a consistent pipeline of **high-intent luxury jewellery buyers** and convert them into qualified consultation bookings through a multi-channel digital marketing strategy.
The campaign should focus on generating premium leads across **Delhi NCR, major Indian metro cities, and NRI markets** while maintaining the brand's luxury positioning.
---
# Social Media & Paid Advertising
You will be responsible for planning and executing lead generation campaigns across Meta (Instagram & Facebook) and other relevant platforms.
### Responsibilities
* Create a monthly luxury-focused content calendar.
* Plan and manage Meta lead generation campaigns.
* Build and optimize audience segments.
* Retarget website visitors and engaged users.
* Create high-converting ad creatives and copy.
* Continuously optimize campaigns for better Cost Per Lead (CPL).
* A/B test creatives, headlines, audiences, and landing pages.
* Maintain a premium and luxury brand image across all campaigns.
---
# Email Marketing
We will provide brand assets, customer personas, and existing customer data where available.
Your responsibilities include:
* Build automated email sequences.
* Write persuasive luxury-focused email copy.
* Create consultation booking campaigns.
* Segment audiences based on customer intent.
* Improve list hygiene.
* Run A/B tests on subject lines, CTAs, and email content.
* Increase enquiry-to-consultation conversion rates.
---
# SEO & Organic Growth
The goal is to establish MEERAMAYA as a trusted luxury jewellery brand that ranks for high-intent search terms.
### Responsibilities
* Conduct comprehensive keyword research.
* Identify high-converting luxury jewellery keywords.
* Perform competitor analysis.
* Optimize existing website pages.
* Recommend new landing pages where required.
* Create an on-page SEO strategy.
* Develop a white-hat backlink acquisition strategy.
* Build backlinks from reputable fashion, wedding, luxury lifestyle, jewellery, and business websites.
* Provide content recommendations that support SEO growth.
---
# Target Audience
Focus on generating qualified enquiries from:
* HNI individuals
* Brides and brides-to-be
* Wedding jewellery buyers
* Families purchasing bridal jewellery
* Diamond jewellery buyers
* Luxury gift buyers
* NRIs purchasing jewellery from India
* Premium custom jewellery clients
---
# Deliverables
* Complete social media content calendar
* Meta Ads campaign setup and optimization
* Lead generation funnel
* Email marketing automation
* Keyword research report
* On-page SEO recommendations
* Backlink outreach and acquisition
* Monthly strategy improvements
* Documentation of all campaigns and processes
---
# Acceptance Criteria
* Agreed monthly qualified lead target before campaign launch.
* Target Cost Per Qualified Lead (CPL) finalized in advance.
* Weekly performance reports covering:
* Impressions
* Reach
* Clicks
* CTR
* Leads Generated
* Qualified Leads
* Cost Per Lead
* Conversion Rate
* ROAS (where applicable)
* Keyword research report including:
* Search volume
* Keyword difficulty
* Search intent
* Ranking opportunities
* Backlink report including:
* Live URLs
* Domain Rating (DR)
* Domain Authority (DA)
* Traffic metrics
* Anchor text used
---
# Preferred Tools
* Meta Ads Manager
* Google Analytics 4
* Google Search Console
* Ahrefs or SEMrush
* Google Tag Manager
* Google Looker Studio
* Mailchimp, Brevo, Klaviyo, or similar email marketing platforms
* Buffer, Metricool, or Meta Business Suite for scheduling
---
# Success Metrics
The ideal freelancer or agency should help MEERAMAYA achieve:
* A steady pipeline of qualified luxury jewellery enquiries.
* Higher consultation bookings.
* Improved website visibility for luxury jewellery keywords.
* Sustainable organic traffic growth.
* Stronger brand authority in the luxury jewellery space.
* A scalable marketing system that can be expanded into new cities, international markets, and additional customer segments.
This engagement is intended to become a long-term partnership with a focus on measurable growth, transparent reporting, and continuous optimization.
MEERAMAYA is an invite-only luxury jewellery brand specializing in bespoke bridal jewellery, natural diamonds, Polki, Kundan, and handcrafted fine jewellery.
Our objective is to build a consistent pipeline of **high-intent luxury jewellery buyers** and convert them into qualified consultation bookings through a multi-channel digital marketing strategy.
The campaign should focus on generating premium leads across **Delhi NCR, major Indian metro cities, and NRI markets** while maintaining the brand's luxury positioning.
---
# Social Media & Paid Advertising
You will be responsible for planning and executing lead generation campaigns across Meta (Instagram & Facebook) and other relevant platforms.
### Responsibilities
* Create a monthly luxury-focused content calendar.
* Plan and manage Meta lead generation campaigns.
* Build and optimize audience segments.
* Retarget website visitors and engaged users.
* Create high-converting ad creatives and copy.
* Continuously optimize campaigns for better Cost Per Lead (CPL).
* A/B test creatives, headlines, audiences, and landing pages.
* Maintain a premium and luxury brand image across all campaigns.
---
# Email Marketing
We will provide brand assets, customer personas, and existing customer data where available.
Your responsibilities include:
* Build automated email sequences.
* Write persuasive luxury-focused email copy.
* Create consultation booking campaigns.
* Segment audiences based on customer intent.
* Improve list hygiene.
* Run A/B tests on subject lines, CTAs, and email content.
* Increase enquiry-to-consultation conversion rates.
---
# SEO & Organic Growth
The goal is to establish MEERAMAYA as a trusted luxury jewellery brand that ranks for high-intent search terms.
### Responsibilities
* Conduct comprehensive keyword research.
* Identify high-converting luxury jewellery keywords.
* Perform competitor analysis.
* Optimize existing website pages.
* Recommend new landing pages where required.
* Create an on-page SEO strategy.
* Develop a white-hat backlink acquisition strategy.
* Build backlinks from reputable fashion, wedding, luxury lifestyle, jewellery, and business websites.
* Provide content recommendations that support SEO growth.
---
# Target Audience
Focus on generating qualified enquiries from:
* HNI individuals
* Brides and brides-to-be
* Wedding jewellery buyers
* Families purchasing bridal jewellery
* Diamond jewellery buyers
* Luxury gift buyers
* NRIs purchasing jewellery from India
* Premium custom jewellery clients
---
# Deliverables
* Complete social media content calendar
* Meta Ads campaign setup and optimization
* Lead generation funnel
* Email marketing automation
* Keyword research report
* On-page SEO recommendations
* Backlink outreach and acquisition
* Monthly strategy improvements
* Documentation of all campaigns and processes
---
# Acceptance Criteria
* Agreed monthly qualified lead target before campaign launch.
* Target Cost Per Qualified Lead (CPL) finalized in advance.
* Weekly performance reports covering:
* Impressions
* Reach
* Clicks
* CTR
* Leads Generated
* Qualified Leads
* Cost Per Lead
* Conversion Rate
* ROAS (where applicable)
* Keyword research report including:
* Search volume
* Keyword difficulty
* Search intent
* Ranking opportunities
* Backlink report including:
* Live URLs
* Domain Rating (DR)
* Domain Authority (DA)
* Traffic metrics
* Anchor text used
---
# Preferred Tools
* Meta Ads Manager
* Google Analytics 4
* Google Search Console
* Ahrefs or SEMrush
* Google Tag Manager
* Google Looker Studio
* Mailchimp, Brevo, Klaviyo, or similar email marketing platforms
* Buffer, Metricool, or Meta Business Suite for scheduling
---
# Success Metrics
The ideal freelancer or agency should help MEERAMAYA achieve:
* A steady pipeline of qualified luxury jewellery enquiries.
* Higher consultation bookings.
* Improved website visibility for luxury jewellery keywords.
* Sustainable organic traffic growth.
* Stronger brand authority in the luxury jewellery space.
* A scalable marketing system that can be expanded into new cities, international markets, and additional customer segments.
This engagement is intended to become a long-term partnership with a focus on measurable growth, transparent reporting, and continuous optimization.
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