Comprehensive Website Redesign and SEO

Sorry please read over the below and quote based on it as a once off fee.

Project: Builder Website Rebuild + Ongoing Local SEO — Built by CC (https://builtbycc.com.au/)

I’m seeking an experienced website designer/developer to rebuild the website for my brother’s building business, Built by CC, servicing Port Macquarie and the Hastings region in NSW, Australia.

I built the current website myself. We now want a professional, visually appealing website that showcases the quality of his work, builds trust and generates relevant enquiries from local homeowners.

We’re open to working with an overseas freelancer or small team. Please quote the website build separately from optional ongoing local SEO and website maintenance.

DESIGN AND WEBSITE STRUCTURE

- Create a modern, polished design suitable for a quality residential building business.
- Develop an original design for Built by CC, with strong photography, clear navigation and an excellent mobile experience.
- Plan approximately 10–12 core pages, with the final structure agreed before work begins:
- Homepage.
- About Chris and the team.
- Three or four service pages; exact services to be confirmed.
- Projects overview.
- Three individual project case studies.
- Contact/enquiry page.
- Include an easy-to-manage system so we can add projects, replace photographs and update text ourselves.
- Recommend a suitable platform and explain why it fits our requirements, including ongoing costs.
- Build in a plugin simialr to a different industry (www.nexgen.com.au) that someone can click 1) new build, renovation, extensions, outdoor living, 2) postcode 3) full name, email, phone number

PHOTOGRAPHY, VIDEO AND CONTENT

- We are arranging professional photography across three completed homes, plus team photographs.
- We expect to supply approximately 60–80 edited photographs, one brand video and two client testimonial videos.
- Photography and video production are not part of this job.
- Select, arrange and optimise the supplied images for the website.
- Integrate the videos without unnecessarily slowing down the site.
- Create project case studies combining photographs, project details and client feedback.
- Review our existing website content and identify what needs rewriting or adding.
- Specify whether copywriting is included. If not, quote it separately.
- Use clear Australian English and avoid generic or repetitive content.

ENQUIRIES AND USER EXPERIENCE

- Make it easy for visitors to understand our services, view relevant projects and contact us.
- Include clear enquiry buttons and click-to-call links on mobile.
- Build an enquiry form capturing name, contact details, project location, project type and a short description.
- Include spam protection and test that enquiries reach our nominated email address.
- Provide a clear confirmation after a form is submitted.
- Follow accessibility basics, including readable text, colour contrast and labelled forms.

SEO INCLUDED IN THE WEBSITE BUILD

- Research relevant local search terms for our agreed services within Port Macquarie and the Hastings region.
- Use the research to inform page structure, headings and content.
- Configure page titles, meta descriptions, clean URLs, internal links and descriptive image alt text.
- Optimise image sizes, loading performance and mobile usability.
- Set up appropriate structured data, sitemap and indexing settings.
- Set up or connect Google Analytics and Google Search Console under accounts we own.
- Track successful enquiry submissions and phone-link clicks.
- Review existing website URLs and implement redirects where addresses change.
- Include a Google Business Profile review and recommendations, with any implementation clearly scoped.

OPTIONAL ONGOING LOCAL SEO — QUOTE SEPARATELY

Our target customers are in Port Macquarie and the Hastings region. We are not seeking a national SEO campaign.

Please propose a monthly service covering:
- Local search and Google Business Profile improvements.
- Ongoing service-page and project-content improvements.
- A practical process for requesting genuine customer reviews.
- Relevant business listings and legitimate local link opportunities.
- Technical checks and fixes.
- Monthly reporting on completed work, search performance and enquiries.
- Recommendations based on attracting suitable building projects, rather than traffic alone.

Please specify the actual monthly deliverables, fees and any minimum contract term. Paid advertising management and advertising spend are outside the initial scope.

DELIVERY AND HANDOVER

- Agree the sitemap and content requirements before development.
- Provide a homepage design for approval before building the remaining pages.
- Include at least two clearly defined rounds of design revisions.
- Build on a preview site so the existing website remains available until launch.
- Test mobile, tablet and desktop layouts, forms, links and video playback.
- Handle launch and any agreed migration.
- Provide full administrator access and a short recorded guide explaining how to update the website.
- Keep the domain, hosting and relevant business accounts under our ownership.
- Disclose all paid themes, plugins, subscriptions and renewal costs.
- Include a 30-day post-launch period to fix defects within the agreed scope.
- Quote ongoing hosting, maintenance, backups and support separately, explaining what each includes.

PLEASE INCLUDE IN YOUR PROPOSAL

- Your fixed price for the website rebuild, with the currency clearly stated.
- Your separate monthly price for optional local SEO.
- Any separate copywriting, hosting, licence or maintenance costs.
- Estimated timeline and what you need from us to begin.
- Your recommended platform and the reason for your recommendation.
- Three relevant live websites you have personally designed or developed, ideally for builders, trades or other local service businesses.
- Your exact role in each example.
- A brief outline of your proposed approach to our website and local SEO.
- What is included, excluded and likely to incur additional charges.
- Your proposed payment milestones and communication process.

We’re still finalising the scope and budget and are seeking realistic, transparent proposals. Please base your bid on this brief and state any assumptions rather than submitting a placeholder price.