Comprehensive Shopify Store Overhaul: everything to do with my website

Here is the final, updated master brief with your payment condition added right at the top. This makes it crystal clear that the payment is contingent on the work being completed to your standards.
Subject: Complete Project Brief & Expectations for Shopify Store Overhaul
Hi [Developer's Name],
I am ready to move forward with this project, with the strict understanding that the payment will be made only once the work is completed and I am fully happy with the results.
Before we begin, I have compiled a comprehensive list of every requirement, boundary, and goal for this project. I need everything to run smoothly and be as close to perfection as possible. Please review the following carefully.
1. Payment & App Cost Rules (Strict)
* Payment Upon Satisfaction: As mentioned, the $100 payment will be released when the tasks below are completed to my satisfaction.
* No Paid Add-ons: Do not install any paid Shopify add-ons, plugins, or apps. I am tired of paying for extra things (I am even looking at cutting my QuickBooks subscription). If an app is absolutely necessary, we must discuss it first, and it must be very inexpensive.
* No Shopify Ads: I refuse to run ads on Shopify. I will only invest in Shopify ads once the site proves it can make me money organically.
2. Site Structure, Homepage & Layout
* Homepage Design: The front page needs to be a customized, retail-focused experience. Customer reviews must be prominently featured on this front page.
* About Us Section: Somewhere in the middle or toward the bottom of the homepage, I want our Mission statement (which is focused on our family legacy) and a picture of my husband, Cody, and me. Alternatively, we can use my logo (the alligator smoking a cigar in a crystal forest).
* Retail vs. Wholesale: I want an easy, clear setup with distinct Retail and Wholesale pages. Within those pages, products need to be broken down cleanly into categorized collections. I will rely on your design expertise for the best way to execute this.
* Spiritual Meanings Page: I am working on a separate page/listing that explains the spiritual meanings of my items for retail stores. I am not quite done with the content yet, but I want the framework built for this to be added.
3. Product Catalog & Pricing (Crucial Fixes)
* Absolute Accuracy on Pricing: Every single price on the website must be perfectly correct.
* No Duplicate Listings: There are currently multiple duplicate product listings. These must be completely removed. I expect a perfectly clean, consolidated catalog.
4. Wholesale & Faire Integration
* Faire Widget Fix: My Faire wholesale account is currently my only highly profitable platform (I spend $200/month on Faire ads because it actually makes me money). However, right now on Shopify, customers are being redirected to Faire, and I am losing my Faire Direct discount attribution. Fixing this widget/funnel is a top priority.
* Free B2B Verification: I want businesses to be verified for the wholesale page, but I refuse to pay for a premium B2B app. If we cannot do this for free natively on Shopify, we need to strictly rely on a perfectly functioning Faire widget.
5. Omni-Channel & Social Media Strategy
* My Ecosystem: Alongside Shopify, I use Faire, Etsy, and a new TikTok Shop.
* TikTok Constraints & Needs: TikTok is strictly for my woodworking and jewelry. Absolutely no taxidermy can go on there. I have had 0 sales on TikTok and need help with SEO and free shipping issues on that platform.
* The TikTok Follower Issue: I occasionally go live on TikTok and Bigo to make products and run auctions. However, my main following is on my personal TikTok page, while my actual business/shop page has very low followers. I need your guidance on how to fix or navigate this.
6. Communication & Working Hours
* I work from home, so my sleep schedule can be irregular.
* If you have questions, please text me. Feel free to text me multiple times because I sometimes miss notifications. If I do not respond for a few hours, assume I am asleep, but I will answer as promptly as I can.
7. Future Work & Retainer Agreement
* My goal is simply to afford my bills and a few luxuries without bleeding money on subscriptions.
* The Goal: If these updates help my Shopify generate a healthy revenue of $500 over the next 30 days starting today, I will put aside $100/month to keep you on a monthly retainer for maintenance.
* Bonus Project: If you deliver on all of this and the site runs perfectly, I have a completely separate website for my mother's business that I will hire you to work on next.
Let me know that you understand and agree to all of these points so we can get started!

Pitreshandcrafted.faire.com
Pitreshandcrafted.etsy.com
Pitreshandcrafted.com