Comprehensive Search Optimization for Ekarthaan

We are looking for an Indian experienced SEO + GEO / AEO / AI Search Optimization specialist to improve organic visibility, qualified traffic, leads, and brand discovery across both traditional search engines and AI-powered search platforms.
This is a separate project from paid advertising. We are not looking for social media management.
Our priority is building long-term organic visibility across:
Google Search
Google AI Overviews / AI Mode
ChatGPT / ChatGPT Search
Claude
Perplexity
Gemini
Bing / Microsoft Copilot
Other relevant AI search and answer engines
We understand that nobody can guarantee rankings, citations, or recommendations from ChatGPT, Claude, Google, or other AI systems. We are looking for someone who understands the technical, content, authority, entity, and trust signals that improve discoverability.
Scope of Work
1. Technical SEO Audit & Implementation
Review crawlability, indexability, site architecture, internal linking, redirects, canonicals, sitemaps, robots.txt, duplicate content, page speed, Core Web Vitals, mobile performance, JavaScript rendering, broken links, schema, and other technical SEO issues.
We want prioritized recommendations and implementation support, not just an automated audit report.
2. Keyword & Search Intent Strategy
Identify commercially relevant keywords around our products, services, customer problems, industries, use cases, comparisons, alternatives, and buying-intent searches.
Map keywords across the complete funnel:
Problem Awareness → Research → Comparison → Evaluation → Enquiry / Purchase.
Traffic alone is not the goal. We want qualified visitors who can become real customers.
3. GEO / Generative Engine Optimization
Improve our visibility and citation potential within AI-generated answers.
This should include:
Brand/entity optimization
Clear company and product positioning
Entity consistency across the web
Topic authority
Expert content
Original research/data
Case studies
FAQs
Comparison pages
Technical documentation
Product/service information
Strong third-party mentions and citations
Content structured so AI systems can easily understand and reference it
4. ChatGPT, Claude, Perplexity & AI Search Visibility
Review how accessible and understandable our website is to AI-enabled search systems.
This may include AI crawler accessibility, robots.txt, structured content, semantic HTML, clear factual statements, source authority, citation-worthy content, product documentation, FAQ architecture, comparison pages, and external brand mentions.
We want to improve our chances of appearing when potential customers ask questions such as:
What are the best solutions for X?
What companies provide X?
What software can solve X?
Best X platform for Y
Alternatives to X
X vs Y
Who specializes in X?
How can I solve X?
5. AEO / Answer Engine Optimization
Create and optimize content that directly answers customer questions.
This can include:
FAQ pages
Definitions
Step-by-step guides
Comparison content
Tables
Use cases
Troubleshooting content
Product specifications
Educational resources
Industry terminology
Concise answer sections
We do not want keyword stuffing or generic AI articles.
6. Google AI Overviews / AI Mode
Develop a strategy to strengthen visibility within Google's AI-driven search experience while maintaining strong traditional SEO fundamentals.
This should include content quality, topical authority, internal linking, source credibility, structured data, entity signals, original information, and commercially relevant search intent.
7. Entity SEO & Structured Data
Make sure our company, products, team, expertise, services, industries, and locations are clearly understood across the web.
Review and implement relevant structured data such as:
Organization, Product, SoftwareApplication, Service, Person, Article, FAQ, Breadcrumb, Video, Review, LocalBusiness, and other relevant schema.
Also review company consistency across LinkedIn, directories, industry websites, product listings, review platforms, professional profiles, publications, and other authoritative sources.
8. Content Strategy
We want quality over volume.
Create a content roadmap covering:
Product/service pages
Industry pages
Use-case pages
Comparison pages
Alternative pages
Buying guides
Case studies
Technical resources
Research/data
FAQs
Educational articles
Bottom-of-funnel commercial content
We are NOT looking for someone who simply generates hundreds of AI-written blog posts.
9. Authority Building / Digital PR
Develop a legitimate authority-building strategy through relevant backlinks, industry publications, expert commentary, professional associations, directories, partner websites, podcasts, interviews, research, case studies, and digital PR.
No PBNs, spam links, bulk directory submissions, or low-quality backlink packages.
10. Competitor & AI Visibility Analysis
Analyze competitors performing well in Google and AI search.
We want to understand:
Which pages rank
Which sources AI systems cite
Where competitors get mentioned
Content gaps
Authority gaps
Backlink opportunities
AI citation opportunities
Topics where we can provide materially better information
11. Measurement & Reporting
Set up and monitor relevant KPIs such as:
Google organic traffic
Search rankings
Search impressions
Indexed pages
Branded vs non-branded searches
AI referral traffic
ChatGPT / Perplexity referral traffic
Brand mentions in AI answers
Website citations
Leads
Demo requests
Contact enquiries
Organic conversions
The objective is not simply higher rankings. The objective is visibility that generates qualified business opportunities.
Initial Deliverables
We expect the initial phase to include:
Full SEO audit
GEO / AEO / AI Search audit
Technical SEO roadmap
Keyword and search-intent research
Competitor analysis
AI visibility baseline
Content-gap analysis
Entity/schema recommendations
Authority/backlink analysis
3–6 month implementation roadmap
KPI and reporting framework
If the initial strategy is strong, we are interested in continuing with implementation and ongoing optimization.
When Applying
Please do not send a generic SEO proposal.
Share 2–3 relevant examples and explain:
What company/product you worked on
Starting situation
What you personally handled
Organic traffic before/after
Leads or conversions generated
Technical/content improvements made
GEO/AEO/AI search work completed
Whether you tracked ChatGPT, Perplexity, Gemini, Claude or AI visibility
Measurable results achieved
Timeframe required
Also answer this question:
If we gave you a relatively unknown startup/product today, what would you do during the first 90 days to improve its visibility across Google, ChatGPT, Claude, Perplexity, Gemini and other AI search platforms?
We are looking for practical methodology, measurable execution, and someone who understands where search is heading — not just traditional SEO terminology.