Comprehensive Brand and Package Design

Scope of Work

Brand Strategy

Brand discovery and category-focused research
Watch market and competitor review
Target audience definition and customer mindset
Brand positioning and differentiation
Brand purpose, values, personality, and key pillars
Value proposition and core messaging
Tone of voice and communication principles
Tagline / key-message direction

Brand Identity System

Primary logo / wordmark
Secondary logo and brand mark
Logo variations and usage hierarchy
Color system
Typography system
Graphic elements and visual language
Brand layout and composition principles

Logo Development

Develop and refine the main Wordmark
Develop the supporting letter-based Brand Mark
Ensure the Wordmark works clearly at small size on the watch dial
Prepare a slightly thicker dial-optimized version if needed
Prepare black-on-white and white-on-black versions
Prepare suitable typography for the watch model name
Refine the selected logo direction based on feedback

Packaging Design

Design the actual watch packaging / watch box concept, not only the visual direction
Apply the approved brand identity to the packaging
Define logo placement, typography, colors, materials, finishes, and presentation details
Provide realistic packaging mockups
Prepare the final packaging artwork/layout based on the manufacturer’s final dimensions or dieline once provided
Any technical production specifications that depend on the manufacturer’s structure, engineering, or final dieline will be completed after those files are supplied

Brand Experience Direction

Website visual direction
Social media visual direction
Pre-launch / pre-order communication direction
Photography and campaign art direction
Motion / animation direction
Product communication hierarchy

Final Brand Package

Complete brand guidelines
Professional identity presentation
Realistic brand mockups
Final editable source files
Export formats: AI, EPS, SVG, PDF, PNG, JPG as applicable
Approved Visual Direction

The approved visual direction is a muted green direction, with a refined, timeless, sophisticated, and slightly nostalgic character.

The brand should feel:

Timeless
Refined
Sophisticated
Minimal
Nostalgic in emotion
Modern in execution
Understated
Premium
Final File Requirements

The final logo, Wordmark, Brand Mark, and packaging artwork must be delivered as fully editable files.

Required formats:

AI
EPS
SVG
PDF
PNG
JPG where applicable