Complete Brand Identity & Logo Design for Premium Men’s Apparel Brand

I’m launching an upscale men’s apparel line and need a full, cohesive brand identity that immediately signals sophistication and elegance. The cornerstone will be a new logo—ideally a combination mark that pairs a refined icon or symbol with a distinctive wordmark—delivered in vector format so it scales flawlessly from hang-tags to billboards.

Beyond the logo, I want the complete visual toolkit:

• Primary and secondary logo variations (horizontal, stacked, monochrome)
• A thoughtfully curated color palette (I’m open to your recommendations)
• Typography hierarchy with licensing information
• Brand-usage guidelines in a tidy PDF (logo clear-space rules, color specs, type usage, imagery style)
• Stationery mock-ups: business card, letterhead, envelope
• Social media avatar, cover, and post templates

Acceptance criteria
• All artwork in editable AI, EPS, and PDF files, plus web-ready PNG/SVG exports
• Clear alignment with the “sophisticated and elegant” personality—think premium tailoring, subtle luxury, no gimmicks
• Consistent presentation across every deliverable, reviewed and approved via two revision rounds

If you’re fluent in Adobe Illustrator, InDesign, and Photoshop, and have a portfolio that proves you can elevate a brand to premium status, I’d love to see how you’ll translate this vision into a timeless identity.