Community Cafe Marketing Boost

I'm seeking an experienced marketer to help promote our community cafe, which is linked to our charity. Our goal is to increase foot traffic and, consequently, revenue to support our charitable activities.

Current Efforts:
- We are currently using social media marketing, primarily on Facebook.
- Our content includes posts about daily specials and events/promotions.

Requirements:
- Devise a comprehensive marketing strategy to increase cafe visibility and attract more customers.
- Create engaging content to share on our Facebook page.
- Utilize Facebook ads to reach a wider audience.
- Monitor and report on campaign performance.

Ideal Skills and Experience:
- Proven experience in social media marketing, specifically on Facebook.
- Strong content creation skills.
- Ability to analyze and report on marketing metrics.
- Passion for community-focused initiatives is a plus.