Cafe Opening Social Media Buzz - 04/10/2026 06:19 EDT

My new café opens its doors on 26 October and I want the local community already talking about it before we switch on the espresso machine. I’m looking for someone who can take charge of our Instagram and Facebook accounts from now through launch week, creating a steady stream of eye-catching content and backing it up with well-targeted Meta ads that turn viewers into first-day customers.

What I need
• Striking photos of our signature drinks, pastries and plated specials, edited for an inviting, cohesive feed.
• Short behind-the-scenes videos—think latte art pours, kitchen prep or the build-out progress—that build anticipation and give followers a peek at our personality.
• Any additional creative posts that spark excitement and push people to visit in person once we open.
• Posting and community management on both Instagram and Facebook, timed to maximise local reach.
• Paid ad campaigns inside Meta Business Suite to boost the best-performing content and drive real foot traffic to the café.

Scope & timing
Content capture can start as soon as you’re onboard; the campaign should ramp up during the two weeks leading to 26 October, peak on launch day, and carry momentum into the first week of regular trading. You’ll handle copy, visuals, scheduling, basic comment replies and ad budget pacing.

Deliverables
• A mini content calendar covering post dates, formats and objectives
• Edited photo set and finished video clips ready for upload
• Ad creatives, targeting settings and performance summaries
• A short post-launch report outlining reach, engagement, and any insights for future promotion

If you have a proven ability to turn social buzz into bodies through the door—especially for hospitality openings—let me know how you’d approach this, what tools you’ll use, and a snapshot of past results. Looking forward to making this launch impossible to miss.