Boost Sales on Facebook & Instagram

The project centres on driving measurable online sales through Facebook and Instagram campaigns. I already have products ready to promote; what’s missing is a performance-oriented social strategy that finds the right audiences, persuades them with compelling creative, and continually improves return on ad spend.

Scope of work
First, map out a 30-day campaign plan that includes audience segmentation, offer positioning, and a clear spend vs. revenue forecast. From there, build the required assets in Facebook Ads Manager and Instagram (catalogues, pixels, look-alike audiences, ad sets, creatives, copy). Once live, monitor daily, optimise for conversions, and share concise weekly reports that highlight ROAS, CPA, and next-step recommendations.

Deliverables
• Campaign blueprint (PDF or Slides)
• 4–6 static ads and 2 short videos or reels, sized correctly for both feeds and stories
• Pixel and conversion events installed and tested
• Live campaign management and optimisation for four weeks
• Weekly performance report with data visuals and actionable insights

Acceptance criteria
• Tracking shows accurate purchase events within 48 h of launch
• At least one winning ad set achieves a 3× ROAS by day 30
• Final report summarises key learnings and future scaling steps

Primary channel is social media; however, any experience with email retargeting or SEO that can amplify campaign results is a plus and can be discussed once core ads are performing.