Boost Muslim Matrimonial Platform Reach

sinceresteps.com, my newly launched Muslim matrimonial platform, is at the stage where sustained, strategic social media traction will make all the difference. The immediate goal is to translate awareness into a fast-growing user base, and the channels that matter most for us are Facebook, Instagram and TikTok.

Here’s the scope of what I need handled:

• Comprehensive strategy – an actionable 90-day roadmap that aligns each platform’s strengths (Facebook Groups, Instagram Reels/Stories, TikTok short-form) with user-acquisition milestones.
• Branded promotional videos – concise, on-trend pieces that highlight unique features, success stories and the sign-up flow. Think 15–60 second clips optimised for vertical viewing, delivered ready to post in the correct aspect ratios and resolutions for each network.
• Content calendar & publishing – scheduling, caption writing, hashtag research, and timely deployment to keep feeds active seven days a week without spamming.
• Community management – prompt, culturally sensitive responses to comments, DMs and inquiries, nurturing trust and encouraging profile completions.
• Performance tracking – weekly insights covering reach, engagement, CTR to the site and, most importantly, new registrations, with clear next-step recommendations.

Preferred tools include Meta Business Suite, TikTok Analytics, Buffer/Hootsuite, Canva or Adobe Premiere/CapCut for editing, and Google Analytics for attribution.

Acceptance criteria:
1. Delivery of the 90-day plan within the first week.
2. Minimum of three fresh promotional videos published per week across the three platforms.
3. Bi-weekly KPI report showing follower growth, engagement rate and sign-ups attributed to social.
4. Responsive community moderation (≤12-hour reply window).

Everything—tone, visuals, hashtags—should resonate with a global Muslim audience looking for a modern, halal route to marriage. If you’re confident you can drive measurable growth while maintaining that respectful brand voice, I’m ready to get started right away.