B2B Web Design Appointment Setter

Hi,

Thank you for the clear brief. It’s refreshing to see a job post that spells out the rules upfront, and I’m fully comfortable with all of them: one-to-one outreach only, no pricing or timelines discussed, TPS/CTPS screening before every call, and always presenting myself honestly as an independent appointment setter working with Evenlit, not an employee.

Here are my answers.

1. How I would find 10 UK businesses that need a new website this week

I wouldn’t spread across the whole UK. I’d pick one niche and one area so my research and messaging stay sharp. For example: independent dental clinics, solicitors, and established trade businesses (builders, electricians, landscapers) in Greater Manchester.

Find them: Search Google Maps by category and town, and focus on businesses with good reviews (20+ reviews, 4+ stars). These businesses clearly have customers and money, but their website is letting them down.
Qualify the website: For each one, I check:
Google PageSpeed Insights on mobile (a score under 50 is a strong sign)
whether the site works properly on a phone
whether it has SSL (“Not secure” warning)
an old copyright year in the footer, broken links, missing booking or contact forms
or no website at all, just a Facebook page
Verify the company: Check Companies House to confirm it’s an active limited company and get the director names.
Find the decision-maker: Look up the owner or director on LinkedIn, and find a direct business email where one is publicly listed.
Compliance check: Screen any phone number against the TPS and CTPS registers before calling. I’d also only email limited companies at business addresses, in line with PECR.
Log everything: Record each lead in a simple sheet with the business name, contact, website issues found (with a screenshot or PageSpeed score), and status.

At about 30 to 40 minutes of research per business, 10 well-qualified prospects is very achievable within the first two days of the week. That leaves the rest of the week for outreach and follow-ups.

2. The first message I would send

(LinkedIn message to the owner of a dental clinic)

Hi Sarah,

I came across Riverside Dental while looking at practices in Stockport. Your reviews are excellent, and patients clearly love the team.

I noticed your website takes quite a while to load on mobile, and there’s no way to book or request an appointment online. That’s often where new patients drop off before they ever call.

I work with Evenlit, a UK web design studio that builds bespoke websites for businesses like yours. Would you be open to a short 15-minute call with their lead designer? He’d take a look at what could be improved, with no obligation at all.

Either way, best of luck with the practice.

[Your name]

The message is short, specific to their business, and honest about who I’m working with. It makes no promises on price, features, or results. The aim is only to earn a short conversation.

3. My best result as an appointment setter

[Write your real result here. Example structure:]
In [year], working with [type of company, e.g. a UK digital marketing agency], I contacted [number] businesses over [period] using LinkedIn and cold calling. This resulted in [number] booked meetings, a [x]% response rate, and [x]% show-up rate, of which [number] became paying clients worth around [£ amount] in total.

How I’d work with you

Hours: I’m available during UK business hours, Monday to Friday, which is when decision-makers are reachable.
Pre-call notes: For every booked call, I’ll send your sales lead a short note before the meeting: business name, contact person and role, website link, the specific issues I found, what they said they’re interested in, and anything relevant from the conversation.
Lead quality over volume: I’d rather book 5 meetings with business owners who genuinely need a website than 20 meetings with people who won’t show up or can’t afford it.
Weekly update: A short weekly report showing businesses researched, contacted, replies, and calls booked, so you always know what’s happening.
Follow-up: I’ll follow up with no-shows and with prospects who said “not right now”, while respecting anyone who asks not to be contacted again.

I understand and accept the commission structure: 20% of what the client pays, paid via Freelancer milestones once payment clears, and refunded if the client is refunded.

I’d be happy to start with a short trial week so you can judge the quality of my leads before we go further. If useful, I can also share my lead research sheet template.

Looking forward to hearing from you.

Best regards,
[mustafa muhammed]