Shopify Google Merchant & Analytics Setup

I need an expert who can take my existing Google Merchant Center, Google Analytics (GA4), and Google Search Console accounts and connect them properly to my Shopify store. The goal is to have every piece of data flowing cleanly so I can see—at a glance—exactly how products perform, which campaigns drive revenue, and how shoppers move through the site.

Here’s what I expect when the job is complete: • Google Merchant Center fully synced with Shopify, with all products approved and any feed or policy errors resolved. • GA4 configured to track sales, conversions, user behaviour, navigation paths, traffic sources, and campaign performance. Key events such as add-to-cart, checkout started, and purchase must fire reliably. • Google Search Console verified and linked, with the correct sitemap submitted and any coverage issues highlighted. • All three platforms linked together so reporting is seamless and I can build audiences or remarketing lists without extra work. • A short hand-off document (or quick Loom video) showing where to find each report and how to confirm tracking is live.

You’ll be working with accounts that are already created, so no new profiles are needed—just clean configuration, troubleshooting, and validation.

Additionally: Configure Google Merchant Center, TikTok, Facebook and Instagram to drive product traffic and sales to www.tapscanreviews.ca. Shopify must remain our primary checkout and order-management platform. Where platform settings permit, disable or avoid separate on-platform checkout and direct customers to our Shopify product pages to complete their purchases. Verify product feeds, purchase tracking, and all customer journeys before completion.

If you’re comfortable inside Shopify, GA4, Merchant Center, TikTok Ads Manager, Facebook Ads Manager & Instagram settings—and can wrap this up efficiently—I’d love to get started right away.