ASO and Ad Monetization Expert

I need an ASO specialist who can overhaul my Google Play Store presence and, at the same time, refine the way my app earns through AdMob, Meta Audience Network, and Unity Ads. The single-minded objective is more downloads; every change you propose should ladder up to that metric while preserving (or preferably lifting) eCPM.

Right now the app shows banner, interstitial, and rewarded video ads. I want clear, data-backed guidance on the optimum placement, frequency caps, and mediation order for those formats, alongside keyword research, store-listing experiments, and creative asset improvements that will push us higher in search and browse results.

Deliverables
• Keyword & competitor report tailored to Google Play
• Revised title, short description, and full description ready for upload
• Guidance on screenshots, feature graphic, and promo video — with rationales
• Mediation and waterfall plan covering AdMob, Meta Ads, and Unity Ads, including recommended CPM floors and testing roadmap
• Post-implementation summary showing early impact on organic installs and ad revenue

I already have full console access ready. Please outline the tools and frameworks you rely on (e.g., Google Play Console experiments, Firebase A/B testing, ironSource mediation, etc.) and any past results that mirror this brief. Looking forward to a focused, data-driven partnership that quickly moves the download needle.