AL-Rahim Energy Info Website

AL-RAHIM ENERGY (PVT.) LTD.
Corporate Website — Scope of Work

Field Detail
Client AL-Rahim Energy (Pvt.) Ltd. — OGRA-licensed LPG storage & bottling company, Karachi (a Sweet Homes Group company)
Project Design, build and launch of a bilingual corporate website
Platform WordPress (self-hosted), premium theme + page builder, no page-builder lock-in
Document date 18 August 2026
Version v1.1 — issued for quotation / award (Zoho integration moved into base scope)
Prepared for Web development vendor / freelancer (Freelancer.com engagement)
1. Objective
AL-Rahim Energy requires a credible, security-conscious corporate website that presents the company as a licensed, safety-compliant LPG storage, bottling and distribution business, and converts qualified enquiries from four audiences:
• Bulk / industrial LPG buyers (manufacturing, hospitality, autogas).
• Distributors and dealers seeking supply agreements.
• Regulators, banks, insurers and partners performing due diligence (OGRA licence, HSE record, plant capability).
• Job applicants for plant, HSE and logistics roles.
The site is a marketing and credibility asset, not a transactional platform. No e-commerce, no payment gateway, no live plant data.
2. Sitemap
Fourteen pages in the base build. Each page is delivered in both languages (see Section 6).
# Page Purpose / key content
1 Home Hero (plant imagery), capability strip (storage MT, bottling capacity, Port Qasim connectivity), products snapshot, HSE/licence trust badges, latest news, dual CTA (Bulk Enquiry / Become a Distributor).
2 About Us Company overview, incorporation, ownership and Sweet Homes Group affiliation, vision & mission, milestone timeline.
3 Leadership Board and senior management profiles with photos and short bios.
4 Our Facility LPG storage terminal (bullet tank farm), bottling / filling plant, loading gantry and weighbridge, fire-fighting and safety systems, Port Qasim / Bin Qasim location advantages.
5 Products & Services Landing page linking to four child pages: Bulk LPG Supply; Cylinder Filling & Bottling; Storage & Terminalling Services; Transport & Logistics (bowzer fleet).
6 HSE & Quality Safety policy, emergency response, staff training, equipment testing/certification regime, environmental commitments.
7 Licences & Compliance OGRA licence, statutory approvals, standards adhered to, downloadable certificate PDFs.
8 Distributors / Become a Dealer Value proposition, coverage areas, requirements, structured dealer application form.
9 Bulk Enquiry / Request a Quote Structured quote-request form (volume, delivery mode, location, timeline).
10 News & Updates Blog archive with categories, single-post template, social share.
11 Careers Current openings (custom post type) + application form with CV upload.
12 Gallery Photo gallery of plant, tank farm, fleet and operations, with lightbox.
13 Contact Us Head office and plant addresses, Google Map embed, phone/email, 24/7 emergency contact, general enquiry form.
14 Legal Privacy Policy, Terms of Use, Cookie Notice (templates supplied by vendor, reviewed by client).
 
3. Design requirements
• Fully custom look — no unmodified theme demo. Two homepage concepts presented; one selected, then two revision rounds.
• Industrial / energy-sector visual language: dark navy and steel greys with a single accent colour, generous white space, large photography of the tank farm and plant.
• Mobile-first responsive design; verified on 360px, 768px, 1024px, 1440px and 1920px widths.
• Brand assets (logo, colours, fonts) supplied by client. Vendor to deliver a one-page style guide (typography scale, colour tokens, button states) at design sign-off.
• Accessibility: minimum WCAG 2.1 AA colour contrast, alt text on all images, keyboard-navigable menus and forms, visible focus states.
• Photography: client supplies existing site photographs. Vendor to colour-correct, crop and compress; licensed stock for any gaps (max 10 images, cost included).
4. Functional requirements
Item Requirement
CMS WordPress latest stable, self-hosted. All content editable by a non-technical admin without touching code.
Enquiry forms Three structured forms (bulk quote, dealer application, careers) plus a general contact form. Conditional fields, file upload on careers form (PDF/DOC, 5 MB cap), reCAPTCHA v3 / honeypot, auto-acknowledgement email to sender, routed notification to the correct internal mailbox.
Enquiry capture & handover Every submission stored in the WordPress database with CSV export, routed to the correct internal mailbox, AND pushed live into Zoho — see Section 5 for the full integration specification.
Bilingual Full English + Urdu delivery via WPML or Polylang, with a header language switcher. Arabic can be added later as a third locale without re-architecture; the build must be structured for it. Urdu/Arabic pages render right-to-left with a mirrored layout, not a mirrored logo.
News & blog Categories, tags, featured images, related posts, author, social share, RSS.
Careers Custom post type for vacancies (title, location, department, closing date) with an apply form tied to each listing.
Downloads Secure download area for company profile, product sheets and licence copies (PDF), with download counter.
Search Site-wide search across pages, posts and vacancies.
Analytics & tracking Google Analytics 4 and Google Search Console configured and verified; form submissions tracked as conversion events.
Email Transactional email delivered via authenticated SMTP (SPF/DKIM aligned) so form mail does not land in spam.
Security SSL certificate installed and forced; security plugin with firewall and login hardening; two-factor on admin accounts; automated daily off-site backups with a documented one-click restore.
Performance Caching, image compression/WebP, lazy loading, minification, CDN configured.
Legal / cookies Cookie consent banner and privacy policy page.
5. Zoho integration
AL-Rahim Energy runs on Zoho. The website is not a standalone brochure — it is the top of the sales funnel, and every enquiry must arrive in Zoho automatically, attributed to its source. This is base scope, not an option.
5.1 Form architecture
Forms are built natively in WordPress so they match the site design exactly, and submissions are pushed to Zoho via API. Embedded Zoho Forms iframes are NOT acceptable for the primary enquiry forms.
Every submission must (a) write to the WordPress database as a fallback record, (b) send the internal notification email, and (c) create the Zoho record. Failure of the Zoho API call must never silently lose an enquiry: the vendor implements a retry queue and an admin alert on failure.
5.2 Field mapping
Website form Zoho destination Required mapping
Bulk Enquiry / Quote Zoho CRM — Lead Name, company, email, phone, city, product (bulk / cylinder / autogas), estimated monthly volume (MT), delivery mode, timeline, message. Lead Source = "Website — Bulk Enquiry".
Become a Dealer Zoho CRM — Lead Name, company, CNIC/NTN, city and territory sought, existing business, storage/transport capability, investment capacity, message. Lead Source = "Website — Dealer Application".
General Contact Zoho CRM — Lead Name, email, phone, subject, message. Lead Source = "Website — Contact".
Careers application Zoho Recruit — Candidate Name, email, phone, position applied for, experience, CV file attached to the candidate record. Falls back to careers@ mailbox if Recruit is not