AI-Generated Fashion Video Reels for Modish

AI-Enabled Performance Marketing Video Reels — Modish

About Modish

Modish is a premium Indian kidswear brand specializing in designer dresses, party wear, gowns, ethnic wear, birthday outfits and coordinated looks for girls.

Website: modish.co.in

We are looking for an experienced AI Video Creator / Performance Marketing Video Editor to create 4 high-quality Full HD vertical video reels showcasing our dresses for use in Meta Ads, Instagram Reels and other digital performance marketing campaigns.

Project Objective

The objective is sales and performance marketing, not simply creating aesthetic fashion videos.

The videos should:

* Stop the viewer within the first 1–2 seconds
* Showcase the dress attractively and realistically
* Create desire and emotional appeal among mothers/parents
* Highlight the occasion/use case
* Communicate premium quality and design
* Drive viewers to visit the Modish website and purchase
* Be suitable for paid Meta advertising
* Look like professionally produced fashion content despite being AI-assisted

Deliverables

Create 4 individual vertical reels.

Technical specifications

* Format: 9:16 vertical
* Resolution: Full HD 1080 × 1920
* Duration: 15–25 seconds each
* Format: MP4
* High-quality export suitable for Meta Ads
* No visible AI watermark
* Smooth transitions
* Premium fashion-film aesthetic
* Optimized for mobile viewing

Creative Direction

Each reel should have a different creative concept.

Reel 1 — Premium Fashion / Luxury

Position the dress as a premium designer outfit.

Suggested flow:

0–2 sec: Strong visual hook
2–6 sec: Full outfit reveal
6–12 sec: Close-ups of fabric, detailing, sleeves, embroidery, flare etc.
12–18 sec: Beautiful movement / twirl / walking shot
Final: Modish branding + CTA

Overall feeling:

Luxury • Elegant • Premium • Designer

⸻

Reel 2 — Birthday / Special Occasion

Create an emotional birthday/special-day scenario.

Show the child wearing the Modish outfit in a beautiful celebratory environment.

Suggested visual sequence:

* Getting ready
* Dress reveal
* Walking / twirling
* Close-up details
* Happy candid moment
* Final product/brand frame

The video should make a parent think:

“This would look beautiful on my daughter.”

⸻

Reel 3 — Transformation / Before → After

Use a strong performance-marketing format.

Example:

Before: Ordinary/simple look

→

Transformation

→

After: Child wearing the Modish designer dress

Then showcase:

* Dress movement
* Details
* Full look
* Occasion setting

The transformation should happen quickly enough to maintain attention.

⸻

Reel 4 — Product-Focused / Conversion Reel

This should be the most commercially focused reel.

Show the actual dress prominently and realistically.

Include:

* Full dress
* Front view
* Side/movement view
* Fabric/detail close-ups
* Styling
* Occasion/use case
* Strong final CTA

Suggested CTA:

“Discover the look at Modish.co.in”

or

“Find her perfect occasion dress at Modish”

IMPORTANT — Product Accuracy

This is extremely important.

The AI must NOT redesign, alter or distort the actual Modish product.

When we provide the original product photograph, the following must remain faithful:

* Dress colour
* Silhouette
* Neckline
* Sleeves
* Embroidery
* Prints
* Embellishments
* Fabric appearance
* Layers
* Length
* Waistline
* Overall construction
* Any distinctive design elements

The AI should create the environment, model movement, camera movement and cinematic presentation, while preserving the actual product.

No random additional embroidery, flowers, bows, sleeves, belts or design elements should be introduced.

AI Requirements

We are specifically looking for someone experienced with current AI video-generation tools such as:

* Runway
* Google Veo
* Kling
* Luma
* Hailuo
* or equivalent professional AI video platforms

The freelancer can use multiple AI tools if required.

We are more interested in the final quality and performance potential than which software is used.

Visual Style

The videos should feel like:

Premium children’s fashion campaign + modern Instagram/Reels content + performance advertisement

Avoid:

* Cartoonish AI appearance
* Plastic-looking skin
* Unrealistic children
* Distorted hands/fingers
* Floating garments
* Unnatural body movement
* Excessive slow motion
* Overly artificial backgrounds
* Cheap-looking transitions
* Excessive text
* Generic stock-video appearance

The child/model should look INDIAN, natural, happy and believable.

Target Audience

Primary audience:

Indian mothers/parents of girls approximately 2–14 years old

Key purchase occasions:

* Birthday
* Party
* Wedding
* Festival
* Family function
* Photoshoot
* Special occasion
* Gifting

Branding

The Modish brand should be visible but subtle and premium.

Branding should not overpower the product.

Use the supplied Modish logo and brand assets.

The final frame should include an appropriate CTA.

Performance Marketing Requirements

The freelancer should understand that these are advertising creatives, not merely Instagram fashion edits.

Each reel should have:

* A strong opening hook
* Fast visual engagement
* Clear product visibility
* Emotional/aspirational appeal
* Appropriate pacing
* Mobile-first composition
* Strong final CTA

We will be testing the creatives through paid advertising, so the videos should be designed to allow creative testing and iteration.

Variations

For each reel, the freelancer should provide:

1 final master video

and, where practical,

1 alternate opening hook

This will allow us to test different first 2–3 seconds in Meta Ads.

What We Will Provide

Modish will provide:

* High-resolution product photographs
* Product information
* Modish logo
* Brand guidelines/assets where required
* Website/product links
* Creative references where required

Freelancer Requirements

Please apply only if you have demonstrable experience in:

* AI-generated video
* Fashion/product videos
* Kidswear/fashion content
* Performance marketing creatives
* Instagram Reels
* Meta Ads creatives

Applicants should share 3–5 relevant examples of AI/product/fashion videos they have created.

Preference will be given to freelancers who can demonstrate that their videos were created specifically for advertising/conversion, rather than only organic social media.

Important

We want the final videos to look realistic and premium, not obviously AI-generated.

The freelancer will be expected to make reasonable iterations to correct:

* Product distortion
* AI artifacts
* Unrealistic movement
* Incorrect dress details
* Poor transitions
* Weak hooks
* Branding issues

Final Deliverables

4 × Full HD vertical reels

Each approximately 15–25 seconds

Plus appropriate alternate hooks where feasible.

All final files must be delivered in high-quality MP4 format suitable for Meta Ads.

Proposal Requirements

Please include:

1. Your experience with AI video generation
2. AI tools you use
3. 3–5 relevant examples
4. Your price for creating all 4 reels
5. Estimated turnaround time
6. Number of revisions included
7. Whether alternate hooks are included
8. Whether you can preserve the exact appearance of the supplied product photographs
9. Whether you have experience creating videos specifically for Meta performance marketing

Selection Criteria

We will evaluate freelancers based on:

Product accuracy + AI video quality + fashion aesthetic + performance-marketing understanding + pricing + turnaround time.

The goal is to develop a freelancer relationship for ongoing AI performance creatives for Modish, subject to the quality and performance of this initial project.