Aged Care Content & Ads

I run an aged-care placement consultancy in Perth and need ongoing help creating professional, informative social media posts and turning them into effective campaigns on Facebook, Instagram and Google Ads. You are welcome to draft copy and visuals with AI tools—accuracy and compliance with Australian aged-care regulations remain essential.

Each month I will give you the total advertising budget and let you know how I’d like it divided between Meta and Google. From there you will:

• Build and schedule a content calendar of polished social posts.
• Set up, launch and optimise campaigns in Google Ads Manager and Meta Business Suite, handling targeting, bidding and creative.
• Monitor performance, making weekly adjustments to improve reach, clicks and cost per lead.
• Deliver a concise end-of-month report with metrics and recommendations.

Content should educate families and local health professionals about placement options, government subsidies, tips for choosing facilities and any legislative changes—always conveyed in a clear, trustworthy tone.

If you’ve managed campaigns in aged-care, health or other regulated fields, share samples or results when you bid so I can see the impact you’ve achieved.