Zomato & Swiggy Visibility Boost

My restaurant already has active listings on both Zomato and Swiggy, yet our orders plateaued. I want to raise our profile on those apps by driving more eyes—and ultimately more clicks—to the menu through well-planned external promotion. Online visibility is the main pain-point, and I believe strong, consistent activity on Instagram and Facebook, paired with strategic marketing campaigns, can push us up the in-app rankings and translate into higher sales.

Here is what I need from you:

• A 30-day content calendar for Instagram and Facebook that speaks directly to food-ordering behaviour, highlights best-selling dishes, and plugs any time-bound offers we roll out.
• Creative assets (static, carousel, short-form video or Reels) sized correctly for each platform.
• Paid ad setup and optimisation via Facebook Ads Manager, with clear audience targeting designed to convert social scrollers into Zomato/Swiggy buyers.
• UTM-tagged links so we can trace traffic and order attribution accurately inside the partner dashboards.
• Weekly performance reports showing reach, engagement, click-throughs and, most importantly, incremental orders.

I will supply brand guidelines, dish photos and existing menu links on both food-delivery platforms. You will handle copywriting, design, ad management and reporting. Experience growing restaurants on Zomato or Swiggy is preferred; if you have case studies, please share them in your proposal.