WordPress Speed Optimization for Business Magazine

WordPress Website Redevelopment & Speed Optimization Expert Required

We are looking for an experienced WordPress developer and performance optimization expert to redevelop and optimize our existing business magazine website:

The Entrepreneur Times
Website: https://theentrepreneur-times.com/

The website currently takes too long to load, and we want a complete performance-focused redevelopment while preserving our existing content and improving the overall user experience, SEO, and technical structure.

1. Speed & Performance
Improve overall loading speed on both mobile and desktop
Reduce LCP, FCP, and TTFB
Target: LCP < 2.5s, FCP < 1.8s, TTFB ideally < 0.8s
Remove/defer render-blocking CSS and JavaScript
Reduce unused JavaScript and CSS
Optimize server and database response time
Implement proper caching and CDN
Reduce unnecessary third-party scripts
Optimize Core Web Vitals
2. Images & Media
Compress and optimize existing images
Convert images to WebP/AVIF where appropriate
Use responsive image sizes for mobile and desktop
Lazy-load below-the-fold images
Prioritize and optimize the main/LCP image
Avoid oversized images
3. Mobile & Desktop
Fully responsive design for mobile, tablet, and desktop
Mobile-first optimization
No horizontal scrolling
Minimize layout shifts (CLS)
Optimize navigation, fonts, buttons, and content loading
Avoid loading unnecessary desktop/mobile components simultaneously
4. SEO & Technical SEO
Clean SEO-friendly URL structure
Proper H1/H2/H3 heading structure
Meta titles and descriptions
Canonical URLs
XML sitemap and robots.txt
Internal linking and breadcrumbs
Proper 301 redirects from existing URLs
Image ALT tags
Open Graph and social metadata
Implement relevant Schema markup, including:
Article
NewsArticle
Person
Organization
WebSite
Breadcrumb
5. WordPress Redevelopment
Review the current WordPress setup and identify performance bottlenecks
Optimize theme and plugins
Remove unnecessary plugins and code
Optimize database
Improve CSS/JS loading
Ensure compatibility with major browsers
Maintain existing articles, categories, authors, and important URLs
Ensure the website remains easy to manage through WordPress
6. Before & After Testing

The selected developer should provide before-and-after performance reports using tools such as Google PageSpeed Insights, Lighthouse, GTmetrix, or similar.

We are particularly interested in measurable improvements in:
LCP, FCP, TTFB, CLS, INP, overall performance score, and real page loading time.

Important

We are looking for someone who can diagnose the actual technical causes of the slow loading and implement proper solutions, rather than simply installing a caching plugin.

Please include:

Your previous WordPress speed optimization projects
Before/after PageSpeed or GTmetrix results
Your experience with Core Web Vitals
CDN and server optimization experience
Estimated project duration
Total project cost

Long-term collaboration is possible for ongoing website maintenance, performance optimization, SEO, and development.