Women’s Ethnic Wear E-Commerce

I’m ready to take my women’s ethnic wear label online and need a fully featured retail site that feels both authentic to our cultural heritage and intuitive for shoppers. The core pages I have in mind are Home, Shop, Category, Blog, Our Story, Cultural Heritage, My Account and, of course, the Shopping Cart/Checkout flow.

Key storefront functions must include:
• Customer reviews to build trust and showcase real-life styling
• A Wishlist so visitors can save favourite pieces
• A smooth Shopping Cart and secure checkout (payment gateway advice welcomed)

Beyond these, I’d like the structure to support rich storytelling through the Blog and Heritage pages, while giving me an easy-to-manage backend for inventory, size charts and seasonal collections. Responsive design is non-negotiable; most of my audience browses on mobile. I haven’t fixed a design style yet, so I’m open to your creative direction—as long as the final look celebrates vibrant ethnic aesthetics without sacrificing speed or usability.

Deliverables will be:
1. Fully deployed online store on a widely supported platform (Shopify, WooCommerce or similar)
2. Custom theme/layout reflecting our brand colours and motifs
3. Configuration of all pages and features listed above, tested end-to-end
4. Brief admin guide (PDF or screencast) so my team can add products and run promotions independently
5. domain is reserved

Please outline the platform you’d recommend, any relevant portfolio links, and a rough timeline for design, build, QA and launch.