White-Label Google Ads for Pest Control

We're an Australian digital agency looking for an experienced Google Ads specialist to set up and manage Search campaigns for one of our clients, a licensed pest control business in Perth, WA. This is ongoing monthly work, done white-label behind our agency.

ABOUT THE ACCOUNT
- Local service business: residential and commercial pest control
- Ad budget: A$1,000 a month, paid by the client directly to Google
- Service area: Perth metro, Butler to Wellard
- Goal: phone calls, quote requests and free-inspection bookings at the lowest cost per lead

SETUP (FIRST 2 WEEKS)
- Audit any existing account, or build a new one
- Conversion tracking in Google Tag Manager and GA4: calls from ads, website call clicks, and quote/contact form submissions
- Keyword research (we'll share our starting list of ~40 keywords) and negative keyword lists
- 4 Search campaigns with about 12 ad groups: Termites, Residential (general, rodents, cockroaches, ants/spiders, bees/wasps), Commercial, Brand
- 3 responsive search ads per ad group, plus all eligible assets (call, sitelinks, callouts, location)
- Location targeting set to "presence" only, with suburb bid adjustments
- Keywords, ads and landing pages sent to us for approval before launch

ONGOING EACH MONTH
- Search-term reviews: several times a week in month 1, weekly after that
- Negative keywords, and bid and budget management by service, suburb, device and time of day
- Ad copy testing and Quality Score improvements
- Move to Maximise Conversions once there's enough conversion data
- Remarketing from month 3
- A monthly report (spend, clicks, CTR, CPC, conversions, cost per lead, work done, next steps) in a format we can rebrand, with no freelancer branding

REQUIREMENTS
- Proven results with local service businesses (trades or home services; pest control is a plus). Please share screenshots showing cost per lead and conversion rate.
- Strong with GTM and GA4 conversion tracking, including call tracking
- Google Ads certified
- Responsive during Perth business hours (AWST)
- White-label and confidential: you never contact the end client, and all communication goes through us. An NDA is required.
- Access is granted through our MCC. The account stays owned by the client.

TO APPLY
Start your bid with the word "Termite" and answer:
1. What cost per lead would you target for a Perth pest control account, and why?
2. How would you set up call conversion tracking?
3. One local-service account you've managed, with its results.
4. Your price for setup plus the first month, and your monthly fee after that.

Bids that don't answer these won't be considered.