White-Hat SEO for Lead-Ready Microsites

I recently launched several focused microsites and now need a white-hat SEO plan that pushes them into the search results and turns visits into genuine enquiries. The entire effort must revolve around content marketing, as that is where I see the greatest leverage for lead generation.

I will be publishing a regular flow of infographics and case studies. Each piece has to be keyword-researched, structurally sound, and wrapped in persuasive on-page elements—titles, headers, meta, schema, internal links, and strong calls-to-action that move readers toward my contact forms. A light yet effective layer of outreach and link earning is welcome, provided it stays 100 % within Google’s guidelines.

Deliverables I need to see
• Technical and on-page audit for every microsite, with a clear list of fixes
• Content calendar outlining at least two infographics and two case studies per month, complete with target keywords and distribution plan
• Implementation of those assets, fully optimised and published
• Monthly performance report summarising ranking gains, traffic growth, and lead volume, plus next-step recommendations

Success means each microsite is indexed, ranking for its long-tail targets within three months, and showing a measurable, steady rise in organic enquiries. You are welcome to suggest complementary tactics—social amplification, email follow-ups, or A/B testing—so long as they serve the primary goal of lead generation.

When you reply, outline your audit process, preferred tools (SEMrush, Ahrefs, SurferSEO, Google Search Console, etc.), sample reporting format, and the timeline you would follow. I’m ready to move quickly once the plan feels right.
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