West Scotland Book PR Campaign

We are seeking a creative PR specialist or local marketing freelancer based in the West of Scotland to design a localized viral marketing campaign for an advanced copy of an upcoming book.
Responsibilities:
• Read the advanced reader copy (ARC) of the book.
• Develop a creative "guerrilla marketing" or public relations angle tailored to the local culture.
• Craft engaging, high-impact content (such as satirical, highly dramatic, or thought-provoking commentary) designed to stimulate public discussion and media interest locally.
• Advise on the best regional platforms or local community networks to launch the campaign.
Requirements:
• Must be permanently based in or deeply familiar with the West of Scotland context.
• Proven experience in creative copywriting, PR campaigns, or viral content creation.
• Strong understanding of local media landscapes and digital community hubs.
Please share brief examples of previous promotional campaigns or creative writing you have done when applying