Weekly Indian Restaurant Reels

I’m ready to level up our Instagram presence and need a clear month-long plan that spells out exactly which Reels we will post, when, and how they should look. The core brief is simple yet specific: three Reels per week that spotlight our signature dishes in an artistic, elegant way. Food showcase is the guiding theme, so the camera should linger on textures, colours, steam and sizzle—think cinematic close-ups rather than quick handheld cuts.

For visual reference, I love the pacing and mood in these examples:
https://www.instagram.com/p/DeG5-C5pM20/
https://www.instagram.com/p/DIQhxFUOjCK/
https://www.instagram.com/p/DE6OYJzTXGE/

What I need from you:

• A 4-week content calendar outlining all 12 Reels, each tied to a specific day and optimum posting time for our audience.
• A short creative treatment for every Reel: concept summary, suggested shot list, trending audio track, hook line for the first two seconds, caption draft and 8-10 relevant hashtags.
• Guidance on how to capture the footage in-house—framing notes, lighting tips and prop suggestions—so we can keep production consistent with the artistic, elegant style.
• Simple performance-tracking sheet (reach, saves, shares) so I can measure what resonates and refine the next month’s plan.

The plan must be tailored for an Indian restaurant audience, keep current Instagram Reel trends in mind, and stay practical for a small team to film on a phone plus ring light. If this sounds like your wheelhouse, let’s get rolling.