Website Refresh & Local SEO

I need my existing website polished—layout, copy, and technical back-end—so it feels current and, more importantly, shows up when businesses in my city and the neighbouring towns search for the services I offer. The priority is local visibility: clean on-page optimisation, well-structured meta data, and any schema or Google Business tweaks that help me surface in the map pack and organic results.

Here is what I picture as the workflow:

• Initial audit that pinpoints design gaps and SEO weak spots
• Incremental design updates (colour, typography, navigation) without changing the core brand look
• On-page fixes: headings, image alt tags, internal links, and fast-loading, mobile-friendly pages
• Localised content and keyword integration focused on attracting business and organisational clients in my immediate area and nearby towns
• Technical SEO touch-ups—XML sitemap, robots.txt, structured data—so search engines read the site with zero friction
• Final report showing the key improvements and the ranking/traffic baseline going forward

If you prefer specific tools—Yoast, Rank Math, Screaming Frog, Search Console—mention them in your proposal. The end goal is a website that looks sharper, loads faster, and brings in more enquiries from the businesses just down the road.