Website Rebrand & Simplification

My current website has grown unwieldy, so I’m ready for a complete refresh that makes it clean, intuitive, and visually aligned with my brand vision. The job centres on three priorities:

• Streamline the navigation so visitors—both consumers and business clients—can reach key pages in as few clicks as possible.
• Restructure the content layout for a clear hierarchy and effortless reading flow.
• Refine the overall user-interface design into something modern, responsive, and friendly on any device.

Alongside the simplification, I need a full rebrand package: a new logo, an updated colour scheme, and fresh typography that work cohesively together. Once approved, these elements should be documented in a concise style guide so future updates remain consistent.

Deliverables:
1. Initial audit of the existing site pinpointing pain points in navigation, layout, and UI.
2. Three visual mood-board options for logo, colour palette, and typeface direction.
3. Final logo (vector + web formats), colour codes, and typography specs.
4. Wireframes or high-fidelity mock-ups showing the simplified site structure.
5. Implementation plan or direct front-end build (depending on your skill set) ensuring the new design functions flawlessly across desktop, tablet, and mobile.
6. Style guide (PDF or web-based) summarising brand assets and usage rules.

I am open to the creative route you suggest as long as the end result feels lighter, clearer, and instantly engaging for both audience segments. Please share relevant portfolio links and outline your proposed timeline and process so we can get started.